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The 2 certainties in the pandemic: teletraining and teleworking

The reality changed. Build your differentiation strategy or approach based on these two certainties….



The reality changed. Build your differentiation strategy or approach based on these two certainties.

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December 8, 2020 7 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.

In the professional world, concepts such as VUCA ( Volatility, Uncertainty, Complexity, Ambiguity) became fashionable again; the curve of change; resilience and others of the type. All good theoretically, but in practice difficult to assimilate. From the beginning we have anxiously sought a firm ground, something that helps us overcome the economic-existential crisis between pajamas with jackets, faulty joints, massive layoffs and loss of loved ones. Chaos was present.

Change curve / Source: The Persuasion Institute of The Americas

Nothing has really changed since that beginning, but our mind is more used to the VUCA: the neocortex is no longer sequestered by the amygdala, reason returns little by little and on the curve of change we are already in the decision phase (see figure above ). Now we can ask ourselves again with more probability of success how we can be more resilient.

The answer lies in the two certainties that COVID 19 leaves us: teleworking and teletraining .

Tele-training is targeting in a very “Darwinian” way those who best adapt to the environment, and part of that reality is the lack of both time and desire to take courses.

Let’s review two references on these issues and their opinion.

The Netflix of corporate training

Martha Forero is founder of UBITS, a startup of corporate training that is part of Y Combinator, the accelerator that has promoted companies such as Airbnb and Dropbox . Martha and her organization are betting on a new generation of people who require agility and variety:

“UBITS is the Netflix of corporate training, a microlearning system through short courses (bits) online. When we started UBITS, we observed that in companies there is a very large gap in training: 30% of the budget is allocated to training managers and 70% to the rest of employees, who are 97% of the organization. That money is allocated by the HR manager or director according to what is considered important. We wonder what would happen if the HR director provided more high-quality options that were tailored to the needs of each person and that were universally accessible ”.

“The UBITS catalog includes more than 460 courses whose themes allow the development of soft, strong and technical skills. For the user, it is much more attractive to see a display of possibilities that adapt to their tastes and needs, as in Netflix it happens with movie genres, in addition to being presented by pure stars : company presidents, consultants and experts in each subject . All courses are absolutely practical and without theory. We are the university of bits, small courses ”.

The economic crisis caused by the pandemic caused the resources of many companies to be reduced in several areas. Such is the case of corporate training, an area that 44.6% of the organizations surveyed in November by UBITS reduced their budget. Similarly, the future seems governed by skills that were not so important before, but that the situation gave them a new impetus. The study ‘The future of work in Latin America 2020’ found that more than half of the companies consulted (54.5%) assured that they expect to train their workers in softskills , such as leadership, decision-making and assertive communication.


Michael Porter, the great strategy guru, talks about three generic strategies one should consider in any business: differentiation, focus, and price leadership. UBITS represents the different way of tele-training, but what if you add a focus on softskills to tele-training ?

It would also be wise to consider the stark reality that is definitely a certainty in this new age, telecommuting, and if we get even more realistic, layoffs. Who is your hero in business? Branson, Musk, Gates, Jobs … or it could be something more national like Slim or Aramburuzabala: What is the basic advice that any of them would give you?

Follow your passion. If you’re good at it, work on it or get started. “

Who works with a strategy of focus and passion to undertake in softskills issues?

The factory of passionate entrepreneurs

Alvaro Gordoa is rector of the Public Image College, author of the book The HABLA method , famous influencer in social networks and invited in various media as an expert on the subject of public image (Martha Debayle, La Academia, among others). The institution that Alvaro leads, this year celebrated its 20th anniversary.

“The College of Public Image is focused on entrepreneurs who follow their passion and work at it. Of course, studying for a bachelor’s, master’s or doctorate in this fascinating area of knowledge can be very useful in any profession, but we think of the school as a factory for entrepreneurs; of consultants working on what they are really passionate about. In this field there are many opportunities to generate your own employment. You can advise from a politician to an executive, or even an artist on various communication issues such as public speaking, the correct way to express the essence when dressing and the effective way to behave in different professional environments. Also, our graduates successfully advise companies on their environmental, audiovisual and visual image to provoke what we technically call a positive unified collective response ”.

“What we designed environmentally and pedagogically as the most beautiful university in Mexico, we also thought from the beginning as tele-training in our Global Campus. We were, without a doubt, the first university to use systems that allowed us to teach live remotely: we used Zoom long before it was famous. Ten years before the pandemic, our professors were already prepared for it, and since then, students from all over the world have learned to be entrepreneurs with a focus on their passion ”.

“You can perfectly be a public image consultant from home if you wish; there is a great blue ocean of telecommuting opportunities to help countless clients ”.

Both in the corporate environment and in self-employment and entrepreneurship, teleworking is here to stay. According to UBITS research, 66.2% of organizations are considering implementing remote work in their company. Of this group, 49% would do it in a mixed way (with face-to-face work in the office during some days of the week); while 40.4% would use the ‘coworking’ modality (the worker goes to the office only on the days that they deem necessary). And only 10.6% would implement remote work 100%.

The reality changed. Volatility, uncertainty, complexity and ambiguity are less so if you are a leader on the change curve (see figure above). Build your differentiation strategy or approach based on these two certainties: teleworking and tele-training. They are part of that firm ground you were waiting for to make smart decisions and embrace success.




The Unbearably High Price of ‘Free’

Using the word ‘free’ in your marketing is a quick way to get attention, but it’s also a double-edged sword that has tripped up a lot of businesses.



Using the word ‘free’ in your marketing is a quick way to get attention, but it’s also a double-edged sword that has tripped up a lot of businesses.

Free Book Preview: Brand Renegades

Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company.

June 13, 2021 5 min read

Opinions expressed by Entrepreneur contributors are their own.

One of the most powerful words in the English language is the term “free.” Do any of these phrases sound familiar?

  • “Buy one get one free.”
  • “Get a free gift with purchase, valued at $499.”
  • “Get a free eye examination.”
  • “Try our membership for FREE.”
  • “Get FREE delivery”

It seems like just about every company uses some kind of “free offer” in their marketing. So why is the term “free” used so liberally?

Because, frankly, it works — by appealing to our basic human emotion of greed.

The word “free” has appeared in more advertisements than there are grains of sand on a beach. And it goes way back to the genesis of advertising when giving free samples was the best (and only) new way to get customers. So what makes “free” work so well?”

Free gets attention. It makes people feel like they are getting a great deal. On a subconscious level, it works in reverse, too — you feel like you’re missing out if you don’t take advantage of something for free.

But using the word “free” in your marketing can be a double-edged sword, especially if you don’t use it correctly.

Related content: The 5 Triggers of Psychological Pricing

Is there a wrong way to use the term “free” in your marketing?

Absolutely. There are thousands of ways that using the term “free” in your marketing can trip you up, reduce your product or service value, and do irreparable damage to your brand.

Let me give you a real example. One of our clients was in the business of producing extremely high-end Italian-made leather shoes and bags for men. Their most famous pair of boots retailed for $3,500. Their most popular bag, a messenger-style laptop bag, retailed for $950. The company’s previous marketing agency advised them that the best way to double their boot sales would be to offer the messenger bag for free.

As far as irresistible offers go, that’s a pretty good one, and it did in fact, increase sales of the boots — in the short term. But it was a strategic disaster in the long term because now they had conditioned their clients to expect the messenger bag for free.

In other words, by offering it for free, they had completely devalued that product (remember it was the company’s top-selling bag.) Even worse, by offering something of high perceived value for free, they had also damaged their own luxury brand. Why would people ever pay full price again?

The good news is that people have a short attention span, and with the right strategic pivot and messaging, you can erase the damage of using “free.” But it takes time.

The same dangers apply when you start using discounts in your business. If you discount your products, why would people ever pay full price? They just wait for them to go on sale. When our Italian client came to us, they had a branding and sales disaster on their hands through no fault of their own. Fortunately, we were able to get them out of their pickle by repositioning their products and reinventing their brand — a move that resulted in them being purchased eighteen months later by a competitor.

Moral of the story: Using a free offer can be a slippery slope and must be used sparingly and carefully.

Related: The Price Is Right: How to Price Your Product for Long-Term Success

Before using “free” in your business, ask yourself:

  • Does this have a real value that we depend on for revenue?
  • By offering this item or service for free, will this adversely impact another related service or product (for example, if you offer the first consult for free, and expect to be paid for all future consults)?
  • Why are we considering offering something for free? What else could we offer that would help us achieve the same result?
  • What if it’s not your business using “free”, but your competitors?

    Now, if you’re on the other side of the fence and your competitor is offering something for free that you are charging for, it’s time to put your marketing into high gear.

    Just because there is no money exchanged doesn’t mean that it’s not paid for in other ways — for example, in lost time, huge frustration or poor quality.

    Think of the experience and quality of “free” healthcare versus a private plan. Draw these analogies in your marketing to establish your value in the minds of your clients.

    “Free” is still a mighty word used to grab attention in marketing. But handle with extreme caution, and don’t be lured into using it to stimulate short-term sales at the expense of long-term growth.

    Related: 3 Lessons About Setting Your Price Learned From a Vegas Prostitute

    It seems like just about every company uses some kind of “free offer” in their marketing. So why is the term “free” used so liberally?



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    Have You Stashed Too Much Money in Your Emergency Fund?

    Think you’re totally set with a full year of expenses set aside in an emergency fund? Hold up. You might have too much socked into liquid assets. Read on to learn more about how much is too much for your emergency fund.



    Think you’re totally set with a full year of expenses set aside in an emergency fund? Hold up. You might have too much socked into liquid assets. Read on to learn more about how much is too much for your emergency fund.

    Free Book Preview Money-Smart Solopreneur

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    June 10, 2021 6 min read

    This story originally appeared on MarketBeat

    Last year heralded the case for a robust emergency fund. As people lost jobs left and right due to the COVID-19 pandemic, you probably checked and double-checked your emergency fund (I know I did).

    However, have you ever thought about how so much of a good thing can be just that — too much? Your emergency fund could end up way too plump.

    Where People Usually Put Their Emergency Funds

    Where do most people stash money in order for it to remain truly accessible? Most people put their funds in one of the following categories:

    • High-yield savings accounts: You usually find high-yield savings accounts at online banks, not at brick-and-mortar banking institutions. (They don’t have much overhead due to their status as online banks, so they can offer higher returns.) High-yield savings accounts usually earn around 0.50% annual percentage yield (APY).
    • Money market accounts: A money market account, also called a money market deposit account, offers a deposit account that pays you interest based on current interest rates in the money markets. You can find money market accounts at local banks. Money market accounts often come with a debit card and check-writing capabilities.
    • Checking or savings accounts: You won’t earn much interest with checking or savings accounts at a brick-and-mortar bank. Earnings for both of these types of accounts can range from 0.03% to 0.04%. However, you can access your money at any time, which means that these accounts offer major liquidity.

    Any of these options make sense because you can easily get your money out when you need it. However, if you put too much money into any one of these, you could risk a lack of growth and put yourself at a disadvantage, tax-wise.

    Before you choose the right vehicle for you, check rates, fees and withdrawal rules.

    Too Much of a Good Thing Can Be Too Much

    Emergency savings offers so many great things — to a point. Let’s take a look at the downsides to putting an overly large amount in your emergency fund.

    Downside 1: Your money may not grow.

    Where do people usually park an emergency fund?

    Somewhere liquid and highly accessible, like a money market account or a high-yield savings account, right? You want to have access to that money the second your boss says, “Sorry, but I have some bad news…”

    Here’s the deal. Let’s say you save $1,000 at 0.01% APY. After a year, you’ll end up with just $1,000.10. If you put the same $1,000 in a retirement account that earns 6%, you would earn $1,062 after a year. See how you could lose out?

    Most accounts that offer a safe haven for your money often don’t offer ample returns.

    The average stock market return hovers around 7%, three times higher than any high-yield savings account rate offered anywhere today.

    Downside 2: You could lose out on the tax front.

    When you focus on saving in your emergency fund too much, you may neglect your tax-advantaged retirement accounts, which could include 401(k) plans, IRAs, 457 plans or 403(b) accounts.

    Let’s say you have the opportunity to contribute $6,000 into a traditional IRA. Your contributions get deducted from your taxable income. You would only pay taxes on the remaining balance.

    Let’s say you make $60,000 per year. Your taxable income automatically gets reduced $6,000 to $54,000 from your traditional IRA tax deduction.

    What happens when you save your money in a high-yield savings account instead of a tax-advantaged account? You miss out on that reduced taxed income.

    Downside 3: You may not clear out your debt.

    You may hear so much about the importance of emergency funds that you ignore the fact that you still need to pay off debt. That begs the question: What kind of debt do you have? Credit card debt? Student loan debt? You may want to pay down those debts first and then tackle your emergency fund. Or you can save $1,000 for emergencies to start out and then tackle any outstanding debt.

    Downside 4: You may sacrifice other goals.

    When you don’t contribute to your kids’ savings accounts, to your own retirement or maybe even save for a down payment on a house, stop and ask yourself why.

    A gargantuan emergency savings might not mean much when you’re stuck putting a vacation on a credit card or forgoing a child’s college savings account altogether.

    So… How Much Should Go in Your Emergency Fund?

    Obviously, this answer depends on a few factors, including your current income amount. Many financial experts advise saving three to six months’ worth of living expenses.

    For example, let’s say you generally spend about $4,000 per month on general expenditures, such as your mortgage payment, utilities, food, health care premiums and other items. You should save between $12,000 and $24,000.

    However, you may want to adopt the 3/6/9 rule instead, depending on your job situation. In other words, you may want to:

    • Save three months of expenses if you have a steady paycheck, have no mortgage or dependents.
    • Save six months of expenses if you have a steady paycheck, have a mortgage or dependents.
    • Save nine months of expenses if you have irregular income or if you are the only one in your family who earns money.

    How Much Equals Too Much in Your Emergency Fund?

    As you can see, it’s easy to have too much in your emergency fund. If you find that you’ve stashed more than six months’ worth of emergency money in your account and have a steady paycheck, no mortgage or dependents, ease up.

    Carefully consider whether you have too much in your account based on the stability of your income and the number of people depending on you. You may also consider the level of support you receive from others. (Your parents might love it if your family moved in if it came down to it!)

    When you do decide on the right amount, automate transfers so they occur each and every week or month. That way, you don’t have to think about saving — it just happens.

    Featured Article: What is an overbought condition?



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    How to give good feedback to your collaborators?

    The feedback process must be close and continuous.



    The feedback process must be close and continuous.

    Free Book Preview: Unstoppable

    Get a glimpse of how to overcome the mental and physical fatigue that is standing between you and your full potential.

    June 8, 2021 1 min read

    This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

    This story originally appeared on Querido Dinero

    Feedback is the analysis of a person from different perspectives to show what they do very well and accelerate their professional career, but also what they need to improve because it slows their growth.

    The difference with the evaluation of results is that the feedback process must be close and continuous, and when implemented correctly it generates relationships of trust .

    We tell you how to make it a natural practice in your company:

    The difference with the evaluation of results is that the feedback process must be close and continuous, and when implemented correctly it generates relationships of trust .



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