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Sociologist Cassi Pittman Claytor outlines the work that needs to be done to combat retail racism: ‘You can’t treat a disease if you do not have metrics to test for it and diagnose it’ | Markets Insider

Cassi Pittman Claytor researches racism in retail in her work as a sociologist. Da'Shaunae Marisa for Business Insider Cassi Pittman Clayt……

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Da’Shaunae Marisa for Business Insider

  • Cassi Pittman Claytor, a professor of sociology at Case Western Reserve University, says it’s imperative that retailers have a data-driven approach to combatting racism in the industry.
  • “If companies have methods to identify where the problem is and where it’s more pronounced, they’re going to be more effective in addressing it. You can’t treat a disease if you do not have metrics to test for it and to diagnose it,” she said during a keynote address at Business Insider’s IGNITION: A Retail Revolution event, presented by Salesforce.
  • She pointed to recent campaigns, like the 15% Pledge, as an opportunity for retailers to not only “talk the talk, but to walk the walk.”
  • Click here to watch the full IGNITION: A Retail Revolution event
  • Racism presents itself in many different parts of American society, including retail stores.

    And, in a year of major upheaval, consumers are demanding that retailers rid their stores and brands of racist marketing and practices.

    In a keynote address at Business Insider’s IGNITION: A Retail Revolution event, presented by Salesforce, Cassi Pittman Claytor, the Climo junior professor of sociology at Case Western Reserve University, explained why it’s more important than ever for businesses to examine their messaging and ensure they are serving all customers equally, regardless of their race.

    Retail settings are a critical site for combatting racism because it’s one of few areas where people “cross the color line” and interact with people outside of their own segregated communities.

    “In these settings, consumers of color have to navigate and read social cues that often indicate that they are not welcome,” Pittman Claytor said, referencing marketing campaigns or signs that show only white models.

    She pointed to research that found that Black people reported being treated unfairly due to their race more often when they are shopping than when they are interacting with police.

    While conducting research on retail racism, Pittman Claytor took on a temporary position as a sales worker at a luxury store in New York City. As the store was getting ready for the holiday season, she said, she noticed that of the 10 to 15 posters that were hung up around the store, all of the models were white and thin, and almost all of them were blond.

    Language and tone also play a large role in how welcome customers feel in a particular setting.

    “Social psychological research indicates that we are very good judges of whether or not we are respected and welcomed and that this is often communicated and conveyed in language, as well as tone of voice,” she said. “Even babies can detect warmness and warm regard.”

    In order to successfully combat racial injustice, companies need to take concrete steps that are driven by data Pittman Claytor said.

    She pointed to Yelp’s new tool that alerts customers about businesses that have been accused of racist behavior, as well as the mockery that can often ensue online when brands attempt to engage in conversation about racism in a way that does not seem genuine.

    which asks brands to dedicate 15% of their shelf space

    She added that an important step in eliminating racist interactions in retail settings is to collect data on when and how often they are happening before developing strategies to stop these interactions from happening. Pittman Claytor recently led a natonal research effort to examine how racism plays out in every step of the purchase process. Though the study was commissioned by Sephora, the goal is for its findings to be applicable to any retailer.

    Pittman Claytor compared the data-driven approach to addressing retail racism to the global response to the COVID-19 pandemic.

    “If companies have methods to identify where the problem is and where it’s more pronounced, they’re going to be more effective in addressing it,” she said. “You can’t treat a disease if you do not have metrics to test for it and to diagnose it.”

    Source: https://markets.businessinsider.com/news/stocks/fighting-retail-racism-needs-data-driven-genuine-professor-2020-11-1029807713

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    Elon Musk’s Neuralink scientists are not the first to get a monkey to control a computer with its mind

    Elon Musk. Britta Pedersen-Pool/Getty Images Elon Musk's Neuralink showed off its technology allowing a monkey to play video games with it…

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    GettyImages 1229892421Elon Musk.

    Britta Pedersen-Pool/Getty Images

    • Elon Musk’s Neuralink showed off its technology allowing a monkey to play video games with its mind.
    • Scientists have been able to get monkeys to control computer cursors via neural interfaces since 2002.
    • It’s an important test of Neuralink’s technology, but not a revolutionary piece of science.
    • See more stories on Insider’s business page.

    This week, Neuralink, a company founded by Elon Musk that specialises in neural interface technology, unveiled a fairly astonishing example of its work.

    In a video released Thursday, the company showed off how far its come testing its technology on primates. In the video, a macaque monkey named Pager, which Neuralink claims has had a chip implanted in his brain for six weeks, is able to play video games like Pong purely via the chip. Playing the games correctly meant Pager was rewarded with a sip of banana smoothie.

    This is, objectively, pretty amazing. As Musk put it in an excited tweet on Thursday: “A monkey is literally playing a video game telepathically using a brain chip!!”

    Perhaps even more amazing: monkeys have been playing video games with their minds for almost 20 years.

    “Brain-control of computer cursors by monkeys is not new,” Professor Andrew Jackson of the University of Newcastle told Insider, adding that the first comparable demonstrations of technology like Neuralink’s took place in 2002.

    A group of researchers in 2002 were able to show they could get a monkey to move a cursor on a computer screen at will, noting at the time that the technology could be used to help paralyzed people control screens in a similar way.

    Jackson added the idea behind the technology dates back as far as the 1960s. In 1969, a researcher called Eberhard Fetz connected a needle on a meter to a single neuron in a monkey’s brain, and was able to train the monkey to move that needle using only its brain activity.

    Neuralink, which was founded in 2016, is developing a microchip, which theoretically, would be implanted in a person’s skull, from which wires would fan out into their brain. These wires would be able to record brain activity, as well as stimulate areas of the brain.

    The idea is that these chips could help study and treat neurological diseases and conditions in the near term. In the long term, Musk says they form part of his ideal of a “symbiosis” between human consciousness and AI (although experts have frequently expressed skepticism about this part).

    Musk has been hyping up the monkey for years – but neuroscientists haven’t been that impressed

    Musk first gave the world a hint about Neuralink’s tests on monkeys during a streamed presentation of the company’s designs in 2019.

    “A monkey has been able to control a computer with its brain, just FYI,” he said, appearing to take Neuralink president Max Kodak by surprise with the announcement. “The monkey’s going to come out of the bag,” Musk joked.

    Andrew Hires, an assistant professor of neurobiology at the University of California, told Insider in 2019 that he was not surprised Neuralink had been able to achieve that result – and accurately predicted the kind of telepathic monkey computer-usage which Neuralink showed off in its video on Friday.

    “The monkey is not surfing the internet. The monkey is probably moving a cursor to move a little ball to try to match a target,” Hires said. This pretty well exactly matches one of the games Pager was shown playing in the video released Thursday.

    Musk started to hype up the monkey again earlier this year. “We’ve already got a monkey with a wireless implant in their skull … who can play video games using his mind,” he said during an interview on Clubhouse on January 31.

    Musk is a canny marketer, and he’s very familiar with using his own peculiar brand of fame to merchandise and advertise his companies. It’s worth noting that at the end of the video with a call for people to apply for jobs at Neuralink – making for an ingenious recruitment strategy.

    Neuralink is still doing new things, and the monkey is important

    While neuroscientists have said the underlying science of getting a monkey to play video games with its mind is not revolutionary, they have praised the engineering of Neuralink’s wireless chip.

    Speaking to Insider in September 2020 (following a presentation in which Neuralink showed off its technology working after being implanted in the brain of a pig) Professor Jackson said the development of any neural interface technology that doesn’t require wires to protrude out of the skin is a good thing, as it reduces the risk of infection.

    “Just from a welfare aspect for the animals, I think if you can do experiments with something that doesn’t involve wires coming through the skin, that’s going to improve the welfare of animals,” he said, adding that further down the road it could have benefits for humans as well.

    Elon Musk Neuralink pigsElon Musk showed off Neuralink’s tech in a pig in August 2020.

    Neuralink YouTube

    Responding to the video released on Thursday of Pager the monkey, Jackson said while it’s not earth-shattering, it is an important proof of concept.

    “I certainly do not mean to criticise them for demonstrating something that has been done before. It is a sensible way to validate any new technology. If you invent a new telescope, it makes sense to first point it where you know what you will see. So they are following a very sensible route to validate their device,” Jackson said.

    Rylie Green, a bioengineering researcher at Imperial College London, told Insider: “The best thing I can see from that video is that the macaque is freely moving. There’s also no visible package connected to it. I would say that is definitely progress – not super innovative but a nice positive step forward.”

    This week, Neuralink, a company founded by Elon Musk that specialises in neural interface technology, unveiled a fairly astonishing example of its work.

    Source: https://markets.businessinsider.com/news/stocks/elon-musk-neuralink-not-first-scientists-monkey-control-computer-mind-2021-4-1030291418

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    Fintel Connect Introduces Fintel Check, an AI-Powered Content Marketing Compliance Tool

    VANCOUVER, B.C., April 6, 2021 /PRNewswire/ — Performance marketing technology company Fintel Connect announced the launch of its latest offering…

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    VANCOUVER, B.C., April 6, 2021 /PRNewswire/ — Performance marketing technology company Fintel Connect announced the launch of its latest offering for the financial services industry, Fintel Check, a regtech tool to help financial brands keep their content marketing compliant. More than 50+ financial brands and fintechs are already leveraging Fintel Connect’s technology to enhance their marketing through its performance marketing network and tracking and reporting capabilities. Fintel Check represents the latest in a product suite designed to ensure financial institutions and their partners can meet emerging regulatory requirements in their marketing.

    Fintel Check is designed specifically for banks, financial institutions and fintechs to monitor their product and brand content and ensure that critical information like interest rates, terms and conditions, and more are accurately represented in marketing campaigns.

    The financial services space is highly regulated, with brands required to abide by strict laws and policies that govern advertising and consumer protection. According to Deloitte’s survey on regulatory and compliance trends in 2021, 91% of responding financial institutions expect to increase their use of automation and analytics to address regulatory compliance issues. Recognizing the steep challenge to continuously manage this across all marketing partners and digital channels, the team at Fintel Connect developed its monitoring tool to give marketers a way to more easily manage campaigns over time and scale their marketing efforts safely.

    “Financial institutions are looking to scale their digital growth, and a key friction point to achieving this is marketing compliance,” explains Nicky Senyard, CEO and Founder of Fintel Connect. “Fintel Check gives our partners the efficiency and transparency with their marketing efforts and content management in a way that cannot be achieved in-house. We take the friction points and heavy-lifting out of scaling digital partnerships.”

    Fintel Check uses AI and proprietary machine-learning algorithms to monitor, identify and report a brand’s mentions from publisher partners. Built-in reports provide complete transparency on coverage, as well as automatic screenshots that are stored in the company’s secure database and can be retrieved for auditing purposes.

    The tool follows the launch of the company’s performance marketing platform Fintel Performance, released in January 2020. Through Fintel Performance, brands are provided a scalable, cost-effective channel for digital customer acquisition. Fintel Check augments this channel by integrating a layer of safety and content monitoring checks.

    Plans are in place for the product’s next release in Q3 2021, which include added features such as custom compliance rules, expanded scanning capabilities, and more.

    Banks, financial institutions, and fintechs that are interested can visit the website to learn more about Fintel Check or schedule a demo.

    About Fintel Connect
    Fintel Connect is a leading performance marketing company dedicated to serving the financial services and fintech space. Based in Vancouver, Canada, the team at Fintel Connect support a wide range of tier one banks, community banks and financial technology companies through its extensive network of publishers and fully scalable tracking and reporting technology.

    If you’re:

    Press and would like to connect, please contact Gilian Ortillan at 604.783.1724 or [email protected]
    A merchant and would like to know more, visit https://fintelconnect.com/merchants.
    A publisher that would like to join our network, visit https://fintelconnect.com/publishers.

    Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/fintel-connect-introduces-fintel-check-an-ai-powered-content-marketing-compliance-tool-301262922.html

    SOURCE Fintel Connect

    Markets Insider and Business Insider Editorial Teams were not involved in the creation of this post.

    The tool follows the launch of the company’s performance marketing platform Fintel Performance, released in January 2020. Through Fintel Performance, brands are provided a scalable, cost-effective channel for digital customer acquisition. Fintel Check augments this channel by integrating a layer of safety and content monitoring checks.

    Source: https://markets.businessinsider.com/news/stocks/fintel-connect-introduces-fintel-check-an-ai-powered-content-marketing-compliance-tool-1030277042

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    Grayscale confirms it will convert its popular bitcoin trust into a ETF

    Bitcoin's meteoric rise has boosted crypto hedge funds Dado Ruvic/Reuters Grayscale confirmed its intent to convert its flagship bitcoin t…

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    2021 03 23T153223Z_1_LYNXMPEH2M171_RTROPTP_4_FIDELITY CRYPTOCURRENCY.JPGBitcoin’s meteoric rise has boosted crypto hedge funds

    Dado Ruvic/Reuters

    • Grayscale confirmed its intent to convert its flagship bitcoin trust into an ETF.
    • In a blog post Grayscale said it always intended for the trust to become an ETF when permissible.
    • The announcement should relieve recent selling pressure GBTC shares, Fundstrat said.
    • See more stories on Insider’s business page.

    Grayscale Investments said in a blog post Monday it’s “100% committed” to converting its flagship Grayscale Bitcoin Trust into an exchange traded fund.

    The world’s largest digital asset manager confirmed its intent to re-apply with the US SEC to offer an ETF after previous failed attempts to win approval.

    “First and foremost we wish to make clear: we are 100% committed to converting GBTC into an ETF,” Grayscale said.

    The Grayscale Bitcoin Trust was launched in 2013 and has been the go-to option for investors who want to add bitcoin exposure to their portfolio without directly buying the digital asset.

    In the blog post, the investment company said that it always intended for its fund to become an exchange-traded fund when permissible. Grayscale first submitted an application for a bitcoin ETF in 2016 but ultimately withdrew iy because it determined the regulatory environment wouldn’t allow for a bitcoin ETF.

    Now, several firms including Fidelity, NYDIG, and VanEck have applied for bitcoin ETFs in the US in the hopes that 2021 will finally be the year the SEC approves one.

    “While several firms have submitted Bitcoin ETF applications in the form of an S-1 or 19b-4 to the SEC, we are confident in our current positioning and engagement with the SEC,” Grayscale said. “Today, we remain committed to converting GBTC into an ETF although the timing will be driven by the regulatory environment.”

    Grayscale also said that the management fee of the GBTC fund will be “reduced accordingly” when the trust is converted to an ETF.

    According to Fundstrat‘s lead digital asset strategist David Grider, the plan to convert the fund should relieve recent selling pressure on GBTC shares and will re-energize demand from bitcoin investors who are willing to contribute to the GBTC trust again.

    “We think this is a very positive move for Grayscale to maintain its position as a leader as the largest listed Bitcoin product and this announcement should help close the negative premium gap,” Grider said in an email.

  • See more stories on Insider’s business page.
  • Source: https://markets.businessinsider.com/news/stocks/grayscale-bitcoin-trust-etf-exchange-traded-fund-confirm-btc-price-2021-4-1030274395

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