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How To Get Your Restaurant More Customers and More Money

How restaurant owners can improve guest experience, be more efficient, and increase profitability through an order ahead reservations program.



December 1, 2020 6 min read

Opinions expressed by Entrepreneur contributors are their own.

The simple pleasures of life include enjoying a meal from a restaurant with friends and family. Maintaining high standards of service is a must, so let us consider how your systems and processes can be enhanced for a better customer experience and win their confidence during a time of social distancing, stricter safety protocols, and restaurants being placed under governmental restrictions for service in an effort to reduce the continuous rise of COVID-19 cases. With the guests’ experience as our main objective and priority, let us look into the ways we can improve it while maximizing productivity and profitability for your business.

Innovative reservations program

As entrepreneurs, let us be innovative on how we can best serve our customers and provide our teams with the solution, system, and process that will enable us to achieve our business’ goals. In a time of a global pandemic, it is a risk to have people gathered, especially in large numbers for any reason including to dine in an establishment.

Related: 7 Things Restaurant Entrepreneurs Must Do to Survive and Thrive

To address this concern, having a reservation system where customers can order and pay for their meals in advance will allow both parties (consumer and business entity) to save time and effort. Considering the possibilities, they will be able to order and pick-up their food and beverages for take-out with the option of doing the same for their dine-in experience as well.

As you introduce and implement this approach, it is best to create a fun marketing initiative that will promote how your new program will benefit your consumers and embody the goals of your program: 1) To ensure their well-being and safety by reducing their waiting time efficiently. This includes all activity spent during their idle time at the establishment such as being seated and expecting orders, which could expose them to groups of waiting patrons and making them prone to catching the virus and; 2) Highlight the convenience of this service to working professionals, where they can be provided with their favorite meals, without having to worry about being late for their shift.

Related: 5 Ways Restaurant Owners Can Prepare for Reopening

As a part of your online ordering system, provide a space for guests to enter optional notes while booking their reservations where they can modify their meals and specify food requests for special dine-in occasions, such as weddings, anniversaries, business meetings, etc.

Increase table turnover rates

A result of offering a service like this would be an increase in your table turnover rates. The front and back of the house’s work will become more predictable having an efficient workflow that can eliminate delayed orders, and inventory will be stocked based on what customers really want to avoid disappointments if their orders are out of stock. Before implementing this kind of system, however, create a detailed master plan that will allow you to launch this new service as seamlessly as possible.

Seating and cancellation policies

For the success of your reservations program, establishing clearly defined, written, and advertised seating and cancellation policies are essential. Provide guidelines that explain the system to your guests before they proceed with their reservation, orders, and payment. The staff must also be given proper training and preparation for the new system to guide customers and deliver a satisfactory service.

A couple of years ago when preparing to travel to Japan with my son, I was surprised to learn that an all-you-can-eat restaurant that we were interested in dining at advertised time limits for how long you could sit, eat, and drink at the tables. A part of the rules I read on their website also indicated that even though you have food or a beverage on the table after your allotted time, everything would still be discarded.

The same practice can also be adapted to contribute to the success of this program. Set a time limit on how long a reservation can be made available with the understanding that each table is reserved for a specific time period to accommodate other guests as well, similar to scheduled doctor’s appointments.

Stating these guidelines set expectations and remove the awkwardness of trying to get guests to leave at a designated time. This way, your staff will be able to prepare for the next reservation by sanitizing and disinfecting essential items and areas in your establishment.

Related: 5 Things You Need to Know Before Investing in a Chick-fil-A Franchise

For guests who need a longer dining experience, create a special program to address these requests by having a longer reservation period for special events or have an effective means of communicating that you will not be able to accommodate their requests.

Accountability by the restaurant and the guest

Efforts to guarantee the effectiveness of an innovative system include accountability on both ends. This means that your business must uphold its end of the bargain by serving guests promptly and accurately immediately after being seated and ensuring that you have what they ordered in stock. A seamless and timely experience can be made possible by preparing in advance all of the essential items such as condiments and utensils for their dining experience.

When seated, each guest should receive napkins, utensils, their beverage, water, the appropriate condiments, straws, etc. Having them prepackaged, even the real silverware, is good to reduce possible contamination. In-between courses, clear the tables promptly and provide the appropriate settings, etc. After their meal, printing a check will no longer be necessary as they already ordered, paid, and hopefully tipped in advance.

Prepare popular meal add-ons subjected upon request. Only allow add-ons to a meal if they are simple menu items that will not take extra time to prepare, extend dining time nor disrupt the flow of service unless it is being ordered for take-out. In scenarios like these, have an updated e-check that can double as a receipt you can readily issue, which they can verify through their mobile phones to provide payment. This reduces the amount of contact you will have with each other and gives you a backup of servers at your terminals as well.

Internal communication system

Trying to find a server after they have walked off can be challenging as well as time-consuming. Design an internal communication system using text messaging, for example, where guests and servers can communicate with each other, instead of waiting for their server to return or become visible again.

Another part of this system could include a time update, just like with parking meters, that lets them know that their time at the table is about to end. This keeps guests on their scheduled timetable, however, see to it that you are notifying them politely and professionally.

Test some of these suggestions and tweak them according to the specific needs of your guests and operation, measure your results, and get feedback from your guests, management, and staff. Give the program a good effort before deciding away with it if you experience challenges in the beginning.


Related: 5 Ways Restaurant Owners Can Prepare for Reopening




Law approved for Google and Facebook to pay the press for their content in Australia

The country sets a precedent for others to follow suit, forcing tech giants to pay media companies for using their content on the Google News Showcase and Facebook News.



The country sets a precedent for others to follow suit, forcing tech giants to pay media companies for using their content on the Google News Showcase and Facebook News.

Free Book Preview: Ultimate Guide to Google Ads

Get a glimpse of how Google’s marketing resources and strategies can help you grow your business’s digital reach.

February 26, 2021 4 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

This Thursday, the Australian parliament passed a law for Facebook and Google to pay media companies to use their content. With this, Australia becomes the first country where the government can set the amount that the tech giants will pay to the national press and sets a precedent for other nations to follow suit.

“The code will ensure that media companies receive fair compensation for the content they generate, which will help keep journalism in the public interest ,” Treasurer Josh Frydenberg and Communications Minister Paul Fletcher said in a joint statement.

Negotiations to push for regulation escalated when Facebook decided to block all news content for Australian users. The ban also blocked many government and non-profit pages, including public health agencies that spread reliable information about COVID-19.

After intense discussions with Mark Zuckerberg , founder and CEO of Facebook , the Australian government agreed to amend the legislation, while the social network promised to unblock the news.

The News Media and Digital Platforms Mandatory Bargaining Code has passed through the Parliament.

We believe the Code will support a diverse and sustainable public interest news sector in Australia. #auspol

– Paul Fletcher (@PaulFletcherMP) February 24, 2021

Thus, Google will pay for the news that appears in its new Google News Showcase tool. Meanwhile, Facebook will pay the media that appear in its Fascebook News section, which it will launch this year in Australia. From now on, the two ‘big techs’ have two months to reach other agreements and avoid binding arbitration.

Both parties took this as a win-win, as the Australian Government offered certain concessions to ‘big tech’. The authorities promised to take into account the private commercial agreements that Google and Facebook conclude with news companies, before legally intervening.

There are already agreements between the press and technology giants

Google , owned by Alphabet Inc. , said last year that if the law were enacted, it would shut down its search engine in Australia. However, the company relaxed its stance and reached an agreement to pay Rupert Murdoch’s News Corp, Australia’s News Corp, for its content.

For his part, Nick Clegg, Facebook’s head of public affairs , announced that the company will invest “at least” one billion dollars in news content over the next three years. This is in addition to the 600 million dollars invested in media since 2018.

“The Government is pleased to see the progress of Google and, more recently, of Facebook in reaching commercial agreements with Australian news outlets,” said Frydenberg . He added that the new law will be reviewed one year after it comes into force, to assess whether it requires adjustments.

The new law on payment for journalistic content emerged as a result of investigations by the Australian Competition and Consumer Commission (ACCC). These showed an imbalance in advertising revenue between technology companies and the media in Australia, a fact that is not exclusive to that nation.

Several Australian outlets, including Seven West Media, Nine Entertainment and Australian Broadcasting Corp, have revealed that they are in talks with Facebook.

Countries such as Canada, the United Kingdom, France and India are interested in applying similar measures.

The Morrison Government’s world-leading news media bargaining code has just passed the Parliament.

This is a significant milestone.

This legislation will help level the playing field & see Australian news media businesses paid for generating original content. @PaulFletcherMP

– Josh Frydenberg (@JoshFrydenberg) February 24, 2021



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Do you want to impact with stories? Choose good metaphors

For thousands of years, metaphors have helped make the most complex ideas available to everyone.



For thousands of years, metaphors have helped make the most complex ideas available to everyone.

Free Book Preview Winfluence

Get a glimpse of how to influence your audience’s buying habits using traditional and unconventional influencer marketing techniques.

February 24, 2021 9 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.

  • Your business storytelling will improve if you master metaphors and use them to your advantage.
  • Sketches, analogies and allegories bring various benefits to your presentations.
  • Learn when it is most useful to use them and some tips to generate them.

Although there are different languages in the world, the phenomenon of metaphors is universal. Everywhere and everywhere, from the epic of Gilgamesh to the holy books or social media, humanity has conveyed complex ideas through simple meanings. Mastering this storytelling resource can help you make a difference in business.

What is a metaphor

First of all, we are talking about language tools. And, specifically, of rhetorical figures. Metaphors are ways of creating comparisons and similarities between things of a different nature. For example: we can assimilate the behavior of a person with that of an artifact when we say that someone “turns more than a fan.” Obviously, nobody is a fan, but when the person has been walking from one place to another for a long time, that mental image is worth a thousand words to us.

Metaphors help the recipients of our communication to be on the same mental plane and to understand the message more clearly. Metaphorically speaking, it could be said that they help “to put us all on the same page in the book.”

Business metaphors and storytelling

In an unconscious, though not innocent way, business language has been filled with metaphors, portraits, analogies and allegories in the last hundred years. This has happened because it is a way of making communication more efficient: by saving words, we also save time and resources.

How many times have you heard of the elevator pitch ? In itself, the concept is already an analogy. And it is understood much faster than the statement of its definition: “everything you can tell your boss about your project in the time that the elevator travels.”

You have also heard of ” data mining .” Another analogy. Everyone knows that data is obtained from observation and calculation, but never from mining in the strict sense. Again, a mental picture is worth a thousand words.

Types of metaphors

According to the American specialist Doug Rose , we can talk about three types of metaphorical figures common in the business world:

The semblance , which is defined as a “comparison between two objects or actions” posed with a phrase like: “more ( _____ ) that ( ______ ) ”or“ as ( ______ ) as ( ______ ) ”. Remember the previous example: “a person who turns more than a fan.” This is a quick think and speak tool. Help break the ice or reconnect with your audience. Sometimes you can use it as a joke (or even as a vicious criticism). The analogy , which is defined as “a prolonged comparison between two different objects or actions that are similar in more than one sense.” The goal of the analogy is to show two elements compared (one simple and the other complex) that have many things in common. And by explaining the simple, you discover the complex. An example: sometimes high-performance professional teams are compared to soccer teams in more ways than one. First: all its members play a role. Second: the goal of both teams is to win the competition. Third: all members must play in coordination. Fourth: there are always one or two “cracks” in each team … And we could continue indefinitely. But if you want to educate a high-performance professional team, it may be worth telling them about things that happen on a soccer team. Everyone will understand and better assume their role in the company.

The allegory , which is defined as “a fictitious story, a poem or a portrait that brings us a message or life lesson.” In this area I place the parables of Jesus of Nazareth in the New Testament, or the fables of the Greek Aesop , or the reflections of Paulo Coelho, among many others. In this resource lyric and poetry are often used. Truly, there are very beautiful allegories. The famous book “Who has taken my cheese? ”Could be an example. When to use a metaphor

Whether in internal or external communication, interpersonal or collective, there are many occasions in professional life where metaphors can give you an advantage. I share two very valuable moments for me: the reframing of complex problems and the communication of feelings and emotions.

Reframing : Imagine that you are launching a new product on the market. You have discovered a need that no one else has seen and you see yourself able to satisfy it. But there is a problem: that need is not immediate and will not be visible for a couple of years, so there is no way to demonstrate it with data now. And that has its consequences: you are not getting your investors to support you because they do not see the need as you see it.

If you are faced with a complex problem that you cannot argue with data and that is also difficult to communicate, you can develop a refocusing. As Nadia Goodman explained on, the reframing (or refocusing) technique consists of creating a new perspective on a problem from which you can observe, analyze and explain it more comfortably. With reframing you can, for example, find an analogy with which everyone understands you.

Do you want an example? When Steve Jobs launched the first Apple iPod in 2001 , he could have explained his idea with slang and complex words. He could have said: “we have connected a lot of chips and cables so that people have a cool device” or “we think there will be so many people who will buy the product if we sell it to them for so many dollars a piece.”

But he avoided all that. Instead, he preferred a metaphor to fix the attention of his audience: “What if we get everyone to put the entire disco at home (CDs, records, cassettes … ) in their pocket?” Today the concept seems obvious to us, but 20 years ago it was something revolutionary: pure analogy.

Communicating feelings : more and more organizations want to be excellent in their processes. They strive to put people at the center of their operations, taking into account the expectations of all stakeholders . But to do this, they must begin by understanding well how all these people feel and thus resonate with those feelings. And that is difficult.

Personally, I think that one of the most complex things to talk about in life is feelings. If I say “anger”, “sadness” or “joy”, surely you know what I mean. You know it, yes, but you don’t feel it. Instead, I can increase the impact of what I want to tell you by using metaphors.

An example: I once had a boss who was always grumpy. I could describe it to you in two ways, one long and the other short:

  • Extensive: “My boss was a person who felt a lot of anger inside, but who took great care of his external forms. So your first impression with him was always favorable. But once you treated him daily, you saw that he was a bitter person. ” (42 words)
  • Short: “ My boss was like a volcano covered in snow. ”(9 words)
  • The second way is much shorter and is sure to create a more lasting image in your head. Therefore, it is more efficient: you accomplish much more with much less. Companies that want to be excellent could benefit by promoting a culture of metaphors that help them better convey and understand the emotions of their internal or external audiences.

Four tips to master your metaphors

If you want to enhance your business storytelling with metaphors, I recommend that you follow these four tips:

First : read and listen. A lot of. Read from others. Especially from novelists and authors who use those rhetorics that make you feel connected to their message. And listen to people who speak well and who make you feel better.

Second : observe the things that happen to you and the situations that surround you. If something reminds you of something different, think why. You could be facing an interesting metaphor.

Third : take notes of your readings, listens and observations. Many. Do not forget to carry a notebook with you at all times. There you will collect those ideas that resonated so well in your head. When in doubt whether to keep listening or score, score! Everything that you do not write down the moment it resonates with you will be a forgetfulness.

Fourth : practice. A lot of. As the months go by, your notebook will be full of metaphors. Analyze them, group them, meditate on them and, finally, apply them in your formal, informal, verbal and written communication. If they are successful, save them. If not, look for others. You will learn a new descriptive power. And your business storytelling will improve substantially.



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Stock Market Savant Shares Surprisingly Simple Pointers

Five skills you need to achieve your financial goals.



Five skills you need to achieve your financial goals.

Franchise Your Business

Schedule a FREE one-on-one session with one of our Franchise Advisors today and we’ll help you start building your franchise organization.

February 20, 2021 3 min read

Opinions expressed by Entrepreneur contributors are their own.

As we step into 2021, we are better understanding that our financial goals mean more than just freedom…it means security. Meeting our goals can give us the peace of mind we are looking for in trying times.

In a revealing survey conducted by OnePoll on behalf of WSFS Bank, 40% of Americans under the age of 40 aren’t optimistic they’ll succeed in their financial goals with 43% adding they frequently have trouble paying everyday living expenses while 19% claimed it happens to them “constantly.”

I recently had the opportunity to speak with business coach Derek Moneyberg, (yes, that’s his name) and the self-made mogul shared a few simple pointers on improving financial health and taking control of our lives…

1​. Mental clarity

“When building your financial future, you have to reevaluate your mindset,” explains Derek, “and your thoughts about money, success, wealth and hard work.”

Moneyberg innately understands that we are bombarded every day with biases that promote a toxic mindset locking us into a mediocre existence. Eliminating those misconceptions propels us forward with an attitude set on abundance rather than scarcity.

Related: Your Leadership Playbook for 2021

2​. Mental stamina

Successful people have a tenacity that most of us aren’t born with,” notes Derek. “To set and meet financial goals, you have to adapt to processes and thought patterns that will push you, and this is a lot easier said than done.”

Moneyberg maintains that mental strength is a significant catalyst for pushing one out of complacency when it comes to finances.

3​. Communication & negotiation

“For most people taking a step towards promotions and pay raises is a major part of attaining their financial goals and without the right negotiation techniques, you might as well consider it impossible,” adds Derek. “What I mean by that is we have to communicate to win, we have to learn how to be convincing then go after and get what we want.”

Related: 5 Ways to Be More Strategic and Successful in 2021

4​. Do not hesitate to sell

“​If you want to be wealthy, if you want to reap the benefits of financial success, you have to have the guts to sell,” states Derek. “Build a brand that customers love, market yourself and prove that you are a leader that others can trust. A leader that others want to follow.”

Moneyberg knows that if you offer something of value and put yourself out there, you scale yourself to meet your goals.

Related: Leaders Can Achieve ‘Personal Mastery’ With These Simple Steps

5​. Creativity

The common trait among the world’s most elite individuals and Fortune 500 companies is the ability to be constantly creative within an erratic market.

“Not only do you need to be able to stand out,” summarizes Derek, “but you also need to be able to think outside the box.”



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