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How HBO Max aims to keep subscribers from canceling, including personalization tactics and new types of content for Gen Z

Kaley Cuoco stars in the HBO Max series "The Flight Attendant." Phil Caruso/HBO Max An HBO Max exec detailed tactics the streaming ser…

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Flight Attendant Kaley CuocoKaley Cuoco stars in the HBO Max series “The Flight Attendant.”

Phil Caruso/HBO Max

  • An HBO Max exec detailed tactics the streaming service is exploring to retain its growing audience.
  • They include giving users control of personalization, and building interactive and short-form content.
  • Preventing churn will be a key in the next stage of the streaming wars.
  • Visit the Business section of Insider for more stories.

WarnerMedia’s Netflix rival HBO Max has amassed 37.7 million subscribers, a solid audience for an eight-month-old subscription service with one of the highest monthly price tags among its competitors.

But a long-term measure of HBO Max’s success – and that of all the streamers that made splashy entries into the space over the past few years – will be whether it can hold onto its subscribers, and convince them to come back to the service after they’ve left.

Netflix, which is leading in the subscription streaming game, has excelled at this. In the US, it has the lowest rates of cancellations among the major streamers, data from subscription-measurement firm Antenna has shown.

At the virtual Cross-Platform Video Measurement & Data Summit on February 3, HBO’s Max vice president of consumer insights, Natasha Hritzuk, said that the company is thinking through strategies to keep its subscribers around month after month. They include giving subscribers more control over content curation, and adding interactive and short-form content.

Hritzuk said that one of the challenges in retaining subscribers is that the most valuable customers – the people who watch and engage with the most programming – are also the most likely to churn.

“The most valuable segments are also typically those segments that have insatiable content needs,” Hritzuk said. “They tend to be passionate about content, like intellectually, emotionally engaged by content. They watch a large variety, they watch a high volume over the course of a week. So the danger with these high value customers is that if you don’t have content ready to serve up to them the minute they finish watching, you run the risk of them bouncing out to find something on another service.”

Hritzuk said that, after content, the product experience is the most crucial tool streamers have in preventing cancellations. Personalization is a big part of the streaming experience and Hritzuk said there’s an opportunity to give users more control over curation, in addition to the algorithms that Netflix and others rely on to make personalized recommendations. That could include the ability to rearrange the home screen to prioritize your preferred genres or other content buckets, and giving users more ways to flag that kind of content they’re interested in, which could help train algorithms.

“There’s a lot of opportunity around giving consumers more agency over curation,” Hritzuk said. “I still don’t see that happening widely.”

Hritzuk said segmenting audiences and understanding what drives each group of users is also key.

She pointed to WarnerMedia’s new strategy of releasing its tentpole films on HBO Max at the same time they hit theaters this year as an example.

“If you see that there is a segment that bounces in when the movie is released, and bounces out after they’ve watched it, then you can figure out mechanics to keep them engaged and sustain them between the releases,” Hritzuk said.

In a 2020 survey, 55% of people who had canceled subscription video-on-demand services said that they re-signed up for the service they cancelled it, usually because they got a deal, missed the platform, or wanted to watch something new on it, according to Magid Video Entertainment, whose executive moderated the talk with Hritzuk. Another 39% of the survey respondents said they’d be willing to return to a service.

Hritzuk also said HBO Max’s strategies for attracting and retaining subscribers will vary by generation. She said it’s “inevitable” that services like HBO Max will eventually need interactive content like games, short-form videos, and other ancillary programming to attract younger consumers, including Gen Z.

Hritzuk said: “The sooner we can start to think about building out games, building out interactive, building out a short-form offering that is, again, going to drive engagement with long form – and then maybe over time become an offering that’s a standalone offering – the more we’re kind of arming ourselves for what I think is going to be an inevitable need to have all of this ancillary content on the service in order to attract the younger generation that views video in a very different way than our generation does.”

Source: https://markets.businessinsider.com/news/stocks/hbo-max-exec-on-strategy-prevent-cancellations-warner-bros-films-2021-2-1030045195

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Bitcoin surges near $40,000 after Elon Musk says Tesla will resume crypto payments when mining is cleaner

Marco Bello/Win McNamee/Getty Images Bitcoin jumped above $39,000 after Elon Musk suggested Tesla might accept it as payment again. Musk said…

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Elon Musk with a bitcoin symbol

Marco Bello/Win McNamee/Getty Images

  • Bitcoin jumped above $39,000 after Elon Musk suggested Tesla might accept it as payment again.
  • Musk said he’ll do it when there’s proof of about 50% of mining energy used is clean.
  • Tesla halted bitcoin payments last month over concern its mining process is damaging to the environment.
  • Sign up here for our daily newsletter, 10 Things Before the Opening Bell.

Bitcoin traded above $39,000 for a second day on Monday after Elon Musk tweeted Tesla would accept payment in cryptocurrency again once mining can be done using cleaner energy.

“When there’s confirmation of reasonable (~50%) clean energy usage by miners with positive future trend, Tesla will resume allowing Bitcoin transactions,” the billionaire said in a tweet.

He was responding to a Cointelegraph report that quoted Magda Wierzycka, a South African billionaire businesswoman and CEO of asset manager Sygnia, saying that Musk’s bitcoin-related tweets should have led to a regulatory investigation.

According to Wierzycka, Musk deliberately pumped up bitcoin’s value and then sold a chunk of his exposure at its peak. But the Tesla boss disputed this claim, saying “Tesla only sold ~10% of holdings to confirm BTC could be liquidated easily without moving market.”

Elon Musk tweet on resuming bitcoin payments.

@elonmusk/Twitter

Bitcoin was last trading 11% higher around $39,530 on Monday as of 3:20 a.m. ET, and is up 36% so far this year.

“The charts suggest consolidation followed by a rally through $41,000 targets further gains to around $44,000,” Jeffrey Halley, a senior market analyst at OANDA, said.

Musk revealed in February his electric car company invested $1.5 billion in bitcoin and that it would start accepting it as payment for its vehicles. Barely three months later, Tesla made a U-turn and stopped payment in bitcoin because of how energy-intensive the mining process is.

“We are concerned about the rapidly increasing use of fossil fuels for bitcoin mining and transactions, especially coal, which has the worst emissions of any fuel,” Musk said in a tweet at the time.

It isn’t clear yet how Musk will gather data to assess bitcoin’s clean energy use. But he previously suggested that the cryptocurrency can rid itself of its negative environmental image if top miners prove they’re using greener energy by posting audited data on renewables used.

Read More: Founders of a leading crypto brokerage lay out a thesis for why ether looks ‘very cheap’ while providing a more conservative case for bitcoin – and share 2 ETH challengers to watch

Source: https://markets.businessinsider.com/currencies/news/bitcoin-price-elon-musk-tesla-resume-crypto-payments-clean-energy-2021-6-1030518811

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Global Digital Education Content Market5: Technavio

NEW YORK, June 9, 2021 /PRNewswire/ –The digital education content market is expected to grow by USD 42.93 billion, progressing at a CAGR of almo…

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NEW YORK, June 9, 2021 /PRNewswire/ —

Digital Education Content Market by End-user and Geography - Forecast and Analysis 2021-2025

The digital education content market is expected to grow by USD 42.93 billion, progressing at a CAGR of almost 12% during the forecast period.

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The rapid penetration of internet-enabled devices is one of the major factors propelling the market growth. However, factors such as increased availability of open educational resources will hamper the market growth.

More details: https://www.technavio.com/report/digital-education-content-market-industry-analysis

Digital Education Content Market: End-user Landscape

The involvement of digital education technology in K-12 education is primarily in the form of digital textbooks. Owing to the high cost and limited accessibility associated with traditional printed textbooks, educational institutions are increasingly focusing on the development of digital content libraries and online resources. Therefore, the growth of the market segment is expected to be significant during the forecast period.

Digital Education Content Market: Geographic Landscape

47% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for digital education content in North America. Market growth in this region will be slower than the growth of the market in APAC, South America, and MEA. The rising adoption of internet-enabled devices in education is one of the prime factors that will facilitate the digital education content market growth in North America over the forecast period.

Buy 1 Technavio report and get the second for 50% off. Buy 2 Technavio reports and get the third for free.

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Related Reports on Consumer Discretionary Include:

Digital Educational Publishing Market by End-user and Geography – Forecast and Analysis 2021-2025: The digital educational publishing market has the potential to grow by USD 9.03 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 15.57%. To get extensive research insights: Download Our Exclusive Sample Report

Higher Education M-learning Market by Type and Geography – Forecast and Analysis 2021-2025: The higher education m-learning market size has the potential to grow by USD 3.44 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 22.46%. Download Our Exclusive Sample Report

Companies Covered:

  • Adobe Inc.
  • Cengage Learning Holdings II Inc.
  • McGraw-Hill Education Inc.
  • MPS Ltd.
  • New Oriental Education & Technology Group Inc.
  • NIIT Ltd.
  • Pearson Plc
  • Providence Equity Partners LLC
  • TAL Education Group
  • Think & Learn Pvt. Ltd.

What our reports offer:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers market data for 2020, 2021, until 2025
  • Market trends (drivers, opportunities, threats, challenges, investment opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Technavio suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19. Technavio’s in-depth research has direct and indirect COVID-19 impacted market research reports.

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Key Topics Covered:

Executive Summary

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market outlook: Forecast for 2020 – 2025

Five Forces Analysis

  • Five forces summary
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by End-user

  • Market segments
  • Comparison by End-user
  • K-12 – Market size and forecast 2020-2025
  • Higher education – Market size and forecast 2020-2025
  • Market opportunity by End-user

Customer landscape

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • North America – Market size and forecast 2020-2025
  • APAC – Market size and forecast 2020-2025
  • Europe – Market size and forecast 2020-2025
  • South America – Market size and forecast 2020-2025
  • MEA – Market size and forecast 2020-2025
  • Key leading countries
  • Market opportunity by geography
  • Market drivers
  • Market challenges
  • Market trends

Vendor Landscape

  • Overview
  • Vendor landscape
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Adobe Inc.
  • Cengage Learning Holdings II Inc.
  • McGraw-Hill Education Inc.
  • MPS Ltd.
  • New Oriental Education and Technology Group Inc.
  • NIIT Ltd.
  • Pearson Plc
  • Providence Equity Partners LLC
  • TAL Education Group
  • Think & Learn Pvt. Ltd.

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/
Report: https://www.technavio.com/report/digital-education-content-market-industry-analysis

Technavio (PRNewsfoto/Technavio)

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/global-digital-education-content-market-2021-2025-technavio-301308595.html

SOURCE Technavio

Markets Insider and Business Insider Editorial Teams were not involved in the creation of this post.

Source: https://markets.businessinsider.com/news/stocks/global-digital-education-content-market-2021-2025-technavio-1030506731

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Prime Minister of Dominica Provides Update on International Airport and Importance of Citizenship by Investment Funds to Public Sector

LONDON, June 6, 2021 /PRNewswire/ — During a government programme, Prime Minister Roosevelt Skerrit of the Commonwealth of Dominica provided view…

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LONDON, June 6, 2021 /PRNewswire/ — During a government programme, Prime Minister Roosevelt Skerrit of the Commonwealth of Dominica provided viewers with an update on the anticipated international airport. The government has now officially signed an agreement with Montreal Management Company to construct the airport funded entirely by the country’s Citizenship by Investment (CBI) Programme.

Project manager Collin McIntyre joined the Prime Minister to discuss the importance of using CBI funds instead of taking out loans that would burden taxpayers and generate additional debt. Prime Minister Skerrit also reviewed how the funds are used, detailing the government’s transparency. This includes a budget for the airport’s construction with the government appropriating CBI allocations to meet the budgeted amount.

Prime Minister Skerrit also noted how vital the programme was to the public sector as a whole: “We thank God for the CBI and the many opportunities the programme has brought to our country. […] The CBI funds are used for public sector investment projects [like] roads, bridges, schools, housing, health centres, hospitals and paying down on our most expensive debts. We really have not been using the CBI funds for recurrent expenditure except after Hurricane Maria.”

As of late, funds from the programme have contributed to constructing a state-of-the-art hospital, an expansive housing project, and 12 health centres on the island. The programme’s transparency has been corroborated by independent bodies, including Pricewaterhouse Coopers, which did an audit of the programme and its expenditure analysis in a 2019 report.

With nearly three decades of experience within the investment migration realm, Dominica’s CBI Programme is consistently ranked as the world’s best by the annual CBI Index. The programme enables wealthy individuals and additional dependants to become citizens of the country by investing in a government fund or purchasing pre-approved real estate. Applicants are then subjected to rigorous due diligence checks to ensure only those of upstanding character become citizens. Only once passing these checks do applicants receive a receipt of citizenship and apply for their second passport. Citizens and expats from or residing in the Middle East, particularly in the United Arab Emirates, have flocked to Dominica for decades under its economic citizenship programme due to its affordability, longevity and its family structure that enables applicants to add a wide list of dependants to an application.

Being a Dominican citizen comes with a wealth of opportunities like increased global mobility to over 140 countries and territories, alternative business prospects in a stable democracy and significantly, the ability to pass citizenship down for generations to come.

Contact: +447867942505, [email protected], www.csglobalpartners.com

Cision View original content:https://www.prnewswire.com/news-releases/prime-minister-of-dominica-provides-update-on-international-airport-and-importance-of-citizenship-by-investment-funds-to-public-sector-301306238.html

SOURCE CS Global Partners

Markets Insider and Business Insider Editorial Teams were not involved in the creation of this post.

As of late, funds from the programme have contributed to constructing a state-of-the-art hospital, an expansive housing project, and 12 health centres on the island. The programme’s transparency has been corroborated by independent bodies, including Pricewaterhouse Coopers, which did an audit of the programme and its expenditure analysis in a 2019 report.

Source: https://markets.businessinsider.com/news/stocks/prime-minister-of-dominica-provides-update-on-international-airport-and-importance-of-citizenship-by-investment-funds-to-public-sector-1030497342

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