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E-commerce startup Heroes raises $65M in equity and debt to become the Thrasio of Europe – TechCrunch

Heroes, a European e-commerce business operating a similar model to unicorn Thrasio in the U.S. — with a strategy of acquiring and scaling high performing Amazon businesses — has raised $65 million in funding round. The round — a mixture of equity financing and debt — is co-led by 360 Capital and Fuel Ventures, with […]…

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Heroes, a European e-commerce business operating a similar model to unicorn Thrasio in the U.S. — with a strategy of acquiring and scaling high performing Amazon businesses — has raised $65 million in funding round.

The round — a mixture of equity financing and debt — is co-led by 360 Capital and Fuel Ventures, with participation from Upper90, an alternative capital provider for e-commerce assets. Angel investors in the company include Matt Robinson, co-founder of GoCardless and Nested, and Carlos Gonzales, COO of GoCardless.

“Debt will play an important role in the growth of our business going forward,” explains ex-EQT VC Riccardo Bruni, who co-founded Heroes with his brother Alessio. “Ultimately, it is a significantly cheaper form of capital which is non-dilutive, allowing our team and our investors to retain ownership in Heroes in the long term”.

With the goal of becoming Europe’s largest acquirer and operator of ‘Fulfillment by Amazon’ (FBA) brands, Heroes plans to roll up high performing FBA businesses from a range of different sectors, spanning baby, pets, homeware, kitchenware, garden, DIY, sports and outdoors categories. The idea is to provide these types of founders with an exit opportunity, while leveraging Heroes’ infrastructure to hopefully scale these FBA companies internationally via its in-house team of experts.

“The problem with ‘traditional’ D2C is that product-market fit is a huge unknown,” says Alessio Bruni. “Over the past decade, venture capital funds have invested billions of dollars into D2C businesses and only a very few of those have actually managed to hit product-market fit. In most cases, the startups end up spending too much money to convince customers to buy their product. As a result, you have customer acquisition costs (CAC) far exceeding customer lifetime values (LTV)”.

Conversely, outside of the world of venture capitalism lies a $300 billion industry, he says, “built on the back of hard-working people who have built profitable businesses on Amazon without ever having given away a share of their business to investors”. What often started as a side-hustle to make some extra money towards rent can sometimes turn into a profitable multi-million dollar business.

“What becomes evident to many founders at this point is that running a >$1 million business on Amazon is no longer a side-hustle. It requires significant resources to be dedicated to administrative tasks, tax filings, accounting, staff management, supply chain, logistics, cash-management, marketing etc. And some of these founders find themselves out of depth to manage such a big undertaking”.

This, of course, is where Heroes and its competitors come in, promising to give founders the ability to exit and cash in on the benefits of their hard work.

“What we love about these brands is that they have already hit product-market fit and we just need to focus on growth,” adds Bruno. “So in some ways, we are turning around the traditional D2C equation. We start with product-market fit and don’t have to worry about spending millions just to hit it”.

To that end, Heroes says the new funding will be used to continue hiring the early team and to support the first few acquisitions.

Meanwhile, on U.S. competitors, Ricardo Bruni had this to say: “Both Thrasio and Perch are based out of the U.S. and focus predominantly on the U.S. market. We are London-based and focus on the European market. The European market is significantly more fragmented than the U.S. one, with each country having its own dedicated Amazon marketplace.

“We believe that this fragmentation in itself creates a huge opportunity; one where localised knowledge, expertise and language is required”.

Source: https://techcrunch.com/2020/11/10/heroes/

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The DL on CockroachDB – TechCrunch

As college students at Berkeley, Spencer Kimball and Peter Mattis created a successful open-source graphics program, GIMP, which got the attention of Google. The duo ultimately joined Google, and even personally got kudos from Sergey Brin and Larry Page. Kimball and Mattis quickly rose to prominence within the company, and then chose to leave it […]

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As college students at Berkeley, Spencer Kimball and Peter Mattis created a successful open-source graphics program, GIMP, which got the attention of Google. The duo ultimately joined Google, and even personally got kudos from Sergey Brin and Larry Page. Kimball and Mattis quickly rose to prominence within the company, and then chose to leave it all behind to start what would eventually become CockroachDB. Years later, Cockroach Labs has over 250 employees and has received investments from the likes of Benchmark, GV, Index Ventures and Redpoint totaling more than $350 million, according to Crunchbase. The company is now on route to what some think is an “inevitable IPO.”

The story of CockroachDB, from its origin to its future, was told in a four-part series in our latest EC-1:

I’m biased, but it’s a must-read that gets into tensions that any startup founder can relate to: from navigating heavyweight competitors, to growing past free tiers, to maintaining your users’ attention. It’s the eighth EC-1 we’ve published to date, which my colleague and TC Managing Editor Danny Crichton estimates puts us at 90,000 words all about startup beginnings, product development, marketing and more.

In the rest of this newsletter, we’ll get into that WeWork book, bite-sized entrepreneurship and some SPACs. Follow me on Twitter @nmasc_. Or don’t, it’s your choice!

The Cult of We

Adam Neumann (WeWork) at TechCrunch Disrupt NY 2017. Image Credits: TechCrunch

This week on Equity, Alex and I interviewed Eliot Brown, who wrote “The Cult of We” along with Maureen Farrell. Our conversation riffed on some of the book’s eyebrow-raising details and anecdotes, but mainly focused on what WeWork’s rise and fall did to the state of startups and tech journalism more broadly.

Here’s what to know: Not much has changed. Jokes aside, Brown shared his notes on how the current boom in startup financings has a worrisome air of frenzy and fluff. He also chatted about how sometimes the most illuminating question can be a simple one: What makes you a tech company?

More money, more problems?

TikTok what again?

tiktok glitch

Image Credits: TechCrunch

TikTok kept popping up throughout the week. Index Ventures, for example, noted how the firm’s TikTok account has amassed an impressive following and is a channel to talk to the younger generations. Nothing like some short-form videos to stay hip and relatable while raising $3 billion in one go.

Here’s what to know: While TikTok has certainly changed the world, I worry when I see the allure of bite-sized content get edtech’d. Bite-sized content can be a nifty way to spread content, but it isn’t one-size-fits-all. Duolingo, which priced its IPO this week, still struggles to show meaningful learning outcomes and optimizes more for motivation than comprehension. This tension is a key note for companies like Numerade and Sololearn, which both raised this week, to not overly TikTok learning materials.

Other edtech content for your eyes:

So, SPACs

hands signing check 1

Image Credits: Bryce Durbin / TechCrunch

It’s been awhile since I’ve used that acronym in Startups Weekly. That said, special purpose acquisition vehicles are still very much a thing and are still very much worth paying attention to.

Here’s what to know: Lucid Motors’ SPAC merger was just approved. Reporter Aria Alamalhodaei writes that the move came after executives extended the deadline to vote to merge by one day after not enough investors showed up. “The issue is unusual but could become more common as more companies eschew the traditional IPO path to public markets and instead merge with SPACs,” she writes.

Also special:

Around TC

If you haven’t already, please fill out TC’s ongoing growth marketing survey. We’re using these recommendations of top-tier growth marketers around the world to shape our editorial coverage and to build out TechCrunch Experts.

Across the weekSeen on TechCrunch

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  • Technical design “How engineers fought the CAP theorem in the global war on latency” (2,400 words/10 minutes)
  • Source: https://techcrunch.com/2021/07/24/an-inevitable-ipo-full-of-cockroaches-and-developers/

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    Twitter appoints resident grievance officer in India to comply with new internet rules – TechCrunch

    Twitter has appointed a resident grievance officer in India days after the American social media firm said to have lost the liability protection on user-generated content in the South Asian nation over non-compliance with local IT rules. On Sunday, Twitter identified Vinay Prakash as its new resident grievance officer and shared a way to contact […]

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    Twitter has appointed a resident grievance officer in India days after the American social media firm said to have lost the liability protection on user-generated content in the South Asian nation over non-compliance with local IT rules.

    On Sunday, Twitter identified Vinay Prakash as its new resident grievance officer and shared a way to contact him as required by India’s new IT rules, which was unveiled in February this year and went into effect in late May. Twitter has also published a compliance report, another requirement listed in the new rules.

    Earlier this week, the Indian government had told a local court that Twitter had lost the liability protection on user generated content in the country as it had failed to appoint compliance, grievance, and a so-called nodal contact officials to address on-ground concerns.

    Other internet giants including Facebook, Google, and Telegram have already appointed these local compliance officers in India.

    Internet services enjoy what is broadly referred to as “safe harbor” protection that say that tech platforms won’t be held liable for the things their users post or share online. If you insult someone on Twitter, for instance, the company may be asked to take down your post (if the person you have insulted has approached the court and a takedown order has been issued) but it likely won’t be held legally responsible for what you said or did.

    Without the protection, Twitter — which according to mobile insight firm App Annie, has over 100 million users in India — is on paper responsible for everything those users say on its platform. Indian police have already filed at least five cases against the company or its officials in the country over a range of issues.

    The new development should help assuage the tension between Twitter and the Indian government. A special squad of Delhi police made a surprise visit to two of Twitter’s offices in late May in what many perceived as an intimidation tactic. Twitter said at the time that it was “concerned by recent events regarding our employees in India and the potential threat to freedom of expression for the people we serve” and requested the Indian government to grant it three additional months to comply with the new IT rules.

    Earlier this week, Twitter told an Indian court that it was working to “fully comply” with the new rules.

    More countries are formulating similar requirements for tech giants in their nations. Russia President Vladimir Putin signed a law that mandates foreign social media giants to open offices in Russia. Any social firm with a daily user base of 500,000 people or more is required to comply with the new law.

    Internet services enjoy what is broadly referred to as “safe harbor” protection that say that tech platforms won’t be held liable for the things their users post or share online. If you insult someone on Twitter, for instance, the company may be asked to take down your post (if the person you have insulted has approached the court and a takedown order has been issued) but it likely won’t be held legally responsible for what you said or did.

    Source: https://techcrunch.com/2021/07/10/twitter-appoints-resident-grievance-officer-in-india-to-comply-with-new-internet-rules/

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    Don’t miss these highlights today, day one of TC Early Stage 2021: Marketing and Fundraising – TechCrunch

    Rise, shine and get your startup on, early founders. It’s Day One of TC Early Stage 2021: Marketing and Fundraising! Get ready to be schooled — in the best way possible — on essential skills, tips and tactics every founder needs to build a successful startup. And, like the sign says, the emphasis this time […]

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    Rise, shine and get your startup on, early founders. It’s Day One of TC Early Stage 2021: Marketing and Fundraising! Get ready to be schooled — in the best way possible — on essential skills, tips and tactics every founder needs to build a successful startup. And, like the sign says, the emphasis this time around is on marketing and raising funds — with plenty of experienced speakers to guide you.

    Pro (crastination) Tip: It’s not too late to attend. Buy a ticket at the virtual door.

    We’re about to highlight a few of the info-packed presentations on tap today — just to wet your whistle. But first, here’s how Ashley Barrington, founder of MarketPearl, described Early Stage 2020.

    They offered a great variety of sessions and speakers — top investors, founders and credible subject-matter experts — who gave unique insights based on personal experience. You get great mentorship through attending the Early Stage sessions. It’s like a mini masterclass in entrepreneurship.

    Be sure to check the event agenda to scope out what interests you the most. Remember, your pass includes video on demand. If you need to get a bit of work done or find that two sessions you want to attend conflict, relax. You can catch everything you missed later at your leisure.

    Nailing Your Pitch: Companies aren’t started at the moment of fund raising begins but they can often end there. Nailing your pitch is integral to success. Hear from Adina Tecklu, principal at Khosla Ventures, on how to tell your story and leave investors wanting more.

    How to Capitalize on Being Coached: Ted Wang, partner at Cowboy Ventures, comes from the legal world where he was a partner at Fenwick. In short, he’s seen his fair share of startup success and failure. At Early Stage, Wang will explain the value of coaching for startup founders, including the different types of coaches one might utilize, how to choose between them, and how to get the most out of a good coach.

    What’s Your Story? You can have a compelling product, but it’s a compelling story that puts your company into motion. In this session, Doug Landis, former Chief Storyteller and GTM leader from Box, Salesforce and Google, will share the core storytelling mechanics to help you nail your origin, product and customer stories that will get your company in motion.

    Deep Tech — How to Raise Early in a Notoriously Tough Category: The greatest evolutions in our history have not come from small technological steps, but giant leaps. Frontier tech is the future, but it’s not particularly accessible to average folks. Hear from IndieBio partner Pae Wu and HAX partner Garrett Winther on how to fundraise for your deep tech startup.

    School is now in session! It’s not too late to get access to the networking, the community and learning more about the best ways to drive your business forward. Get your ticket for instant access now!

    Be sure to check the event agenda to scope out what interests you the most. Remember, your pass includes video on demand. If you need to get a bit of work done or find that two sessions you want to attend conflict, relax. You can catch everything you missed later at your leisure.

    Source: https://techcrunch.com/2021/07/08/dont-miss-these-highlights-today-day-one-of-tc-early-stage-2021-marketing-and-fundraising/

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