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Do you want to impact with stories? Choose good metaphors

For thousands of years, metaphors have helped make the most complex ideas available to everyone.

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For thousands of years, metaphors have helped make the most complex ideas available to everyone.

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February 24, 2021 9 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.

  • Your business storytelling will improve if you master metaphors and use them to your advantage.
  • Sketches, analogies and allegories bring various benefits to your presentations.
  • Learn when it is most useful to use them and some tips to generate them.

Although there are different languages in the world, the phenomenon of metaphors is universal. Everywhere and everywhere, from the epic of Gilgamesh to the holy books or social media, humanity has conveyed complex ideas through simple meanings. Mastering this storytelling resource can help you make a difference in business.

What is a metaphor

First of all, we are talking about language tools. And, specifically, of rhetorical figures. Metaphors are ways of creating comparisons and similarities between things of a different nature. For example: we can assimilate the behavior of a person with that of an artifact when we say that someone “turns more than a fan.” Obviously, nobody is a fan, but when the person has been walking from one place to another for a long time, that mental image is worth a thousand words to us.

Metaphors help the recipients of our communication to be on the same mental plane and to understand the message more clearly. Metaphorically speaking, it could be said that they help “to put us all on the same page in the book.”

Business metaphors and storytelling

In an unconscious, though not innocent way, business language has been filled with metaphors, portraits, analogies and allegories in the last hundred years. This has happened because it is a way of making communication more efficient: by saving words, we also save time and resources.

How many times have you heard of the elevator pitch ? In itself, the concept is already an analogy. And it is understood much faster than the statement of its definition: “everything you can tell your boss about your project in the time that the elevator travels.”

You have also heard of ” data mining .” Another analogy. Everyone knows that data is obtained from observation and calculation, but never from mining in the strict sense. Again, a mental picture is worth a thousand words.

Types of metaphors

According to the American specialist Doug Rose , we can talk about three types of metaphorical figures common in the business world:

The semblance , which is defined as a “comparison between two objects or actions” posed with a phrase like: “more ( _____ ) that ( ______ ) ”or“ as ( ______ ) as ( ______ ) ”. Remember the previous example: “a person who turns more than a fan.” This is a quick think and speak tool. Help break the ice or reconnect with your audience. Sometimes you can use it as a joke (or even as a vicious criticism). The analogy , which is defined as “a prolonged comparison between two different objects or actions that are similar in more than one sense.” The goal of the analogy is to show two elements compared (one simple and the other complex) that have many things in common. And by explaining the simple, you discover the complex. An example: sometimes high-performance professional teams are compared to soccer teams in more ways than one. First: all its members play a role. Second: the goal of both teams is to win the competition. Third: all members must play in coordination. Fourth: there are always one or two “cracks” in each team … And we could continue indefinitely. But if you want to educate a high-performance professional team, it may be worth telling them about things that happen on a soccer team. Everyone will understand and better assume their role in the company.

The allegory , which is defined as “a fictitious story, a poem or a portrait that brings us a message or life lesson.” In this area I place the parables of Jesus of Nazareth in the New Testament, or the fables of the Greek Aesop , or the reflections of Paulo Coelho, among many others. In this resource lyric and poetry are often used. Truly, there are very beautiful allegories. The famous book “Who has taken my cheese? ”Could be an example. When to use a metaphor

Whether in internal or external communication, interpersonal or collective, there are many occasions in professional life where metaphors can give you an advantage. I share two very valuable moments for me: the reframing of complex problems and the communication of feelings and emotions.

Reframing : Imagine that you are launching a new product on the market. You have discovered a need that no one else has seen and you see yourself able to satisfy it. But there is a problem: that need is not immediate and will not be visible for a couple of years, so there is no way to demonstrate it with data now. And that has its consequences: you are not getting your investors to support you because they do not see the need as you see it.

If you are faced with a complex problem that you cannot argue with data and that is also difficult to communicate, you can develop a refocusing. As Nadia Goodman explained on Entrepreneur.com, the reframing (or refocusing) technique consists of creating a new perspective on a problem from which you can observe, analyze and explain it more comfortably. With reframing you can, for example, find an analogy with which everyone understands you.

Do you want an example? When Steve Jobs launched the first Apple iPod in 2001 , he could have explained his idea with slang and complex words. He could have said: “we have connected a lot of chips and cables so that people have a cool device” or “we think there will be so many people who will buy the product if we sell it to them for so many dollars a piece.”

But he avoided all that. Instead, he preferred a metaphor to fix the attention of his audience: “What if we get everyone to put the entire disco at home (CDs, records, cassettes … ) in their pocket?” Today the concept seems obvious to us, but 20 years ago it was something revolutionary: pure analogy.

Communicating feelings : more and more organizations want to be excellent in their processes. They strive to put people at the center of their operations, taking into account the expectations of all stakeholders . But to do this, they must begin by understanding well how all these people feel and thus resonate with those feelings. And that is difficult.

Personally, I think that one of the most complex things to talk about in life is feelings. If I say “anger”, “sadness” or “joy”, surely you know what I mean. You know it, yes, but you don’t feel it. Instead, I can increase the impact of what I want to tell you by using metaphors.

An example: I once had a boss who was always grumpy. I could describe it to you in two ways, one long and the other short:

  • Extensive: “My boss was a person who felt a lot of anger inside, but who took great care of his external forms. So your first impression with him was always favorable. But once you treated him daily, you saw that he was a bitter person. ” (42 words)
  • Short: “ My boss was like a volcano covered in snow. ”(9 words)
  • The second way is much shorter and is sure to create a more lasting image in your head. Therefore, it is more efficient: you accomplish much more with much less. Companies that want to be excellent could benefit by promoting a culture of metaphors that help them better convey and understand the emotions of their internal or external audiences.

Four tips to master your metaphors

If you want to enhance your business storytelling with metaphors, I recommend that you follow these four tips:

First : read and listen. A lot of. Read from others. Especially from novelists and authors who use those rhetorics that make you feel connected to their message. And listen to people who speak well and who make you feel better.

Second : observe the things that happen to you and the situations that surround you. If something reminds you of something different, think why. You could be facing an interesting metaphor.

Third : take notes of your readings, listens and observations. Many. Do not forget to carry a notebook with you at all times. There you will collect those ideas that resonated so well in your head. When in doubt whether to keep listening or score, score! Everything that you do not write down the moment it resonates with you will be a forgetfulness.

Fourth : practice. A lot of. As the months go by, your notebook will be full of metaphors. Analyze them, group them, meditate on them and, finally, apply them in your formal, informal, verbal and written communication. If they are successful, save them. If not, look for others. You will learn a new descriptive power. And your business storytelling will improve substantially.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/-ur4JmVaobo/365987

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Stan Lee, superheroes and the weaknesses of the entrepreneur

He was the legendary creator of some of the most iconic characters in pop culture, including Spider-Man and the Hulk. What can we learn from them? To love our weaknesses …

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He was the legendary creator of some of the most iconic characters in pop culture, including Spider-Man and the Hulk. What can we learn from them? To love our weaknesses …

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This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.

Of the many phrases, stories and lessons that Stan Lee left us, there is one that seems particularly valuable to me: “If Achilles had not had his heel, perhaps today we would not even know him.” The phrase reveals the value of our weaknesses, those aspects of our body or personality that make us vulnerable.

Although we normally wear them hidden, we all have them. We don’t talk about them. Better we show our strengths: we boast of what we are capable of doing well, of our gifts, of our attributes.

Of our superpowers.

Weaknesses and defects remain in the shadows as we walk through the corridors of offices and corporations, hoping that others will never perceive them. The worst thing is that sometimes, we ourselves refuse to see our flaws . We pretend they don’t exist and we obsess over showing ourselves always infallible, indestructible, like superheroes.

But just like Achilles, with that vulnerability from the day his mother grabbed him by the heel and then submerged him in the cold waters of the River Styx, wishing he were invincible, so we too have aspects that make us weak. Rather than shy away from them, we must recognize them, work on them and accept that they are part of our personality and that they contribute to making us unique and different.

THE CHARM OF WEAKNESSES

In 1954 Stan Lee was already working as an editor at Atlas Comics (a company that would later change its name to Marvel Comics). After having lived through its golden age during World War II, comics were going through a bad time: that same year the Authority of the Comics Code was created in the United States that sought to regulate the content of this type of publications because it considered them too violent and an incentive to juvenile delinquency. Hand-tied, the writers struggled to create products that would captivate young readers, and the publisher was basically betting on romantic or old-western comics.

Tired of the situation, Stan Lee confessed to his wife Joan that he was about to resign. She said to him: “Before you quit, why don’t you make a story like you would like it to be? The worst thing that could happen is getting fired, right? Anyway, you were thinking of quitting … “

His wife’s advice coincided with the appearance of the Justice League in the competing publisher (National Comics Publications, later to become DC Comics) and with the request of Atlas owner Martin Goodman to think about a cartoon starring a group of superheroes.

Stan Lee then wrote the first Fantastic Four story and gave his characters what would make them different: weaknesses, complexes, problems and insecurities.

Reed Richards was that scientist gifted with great intelligence, but who lived with a brutal feeling of guilt for having caused irreparable harm to his friends on that mission to space; Ben Grimm was transformed into a monstrous and very strong being of orange rock abandoned by his fiancée due to his horrifying appearance; Johnny was the teenager with superpowers, too immature to understand them and more busy racing cars and dating girls than defending the world from a villain; Sue Storm was trying to keep the team together and her marriage to Reed alive, despite her doubts.

The comic was a huge success, and Goodman allowed Stan Lee to continue experimenting with flawed characters. The Fantastic Four was followed by the Hulk , the story of that man doomed to turn into a green monster with an uncontrollable power of destruction every time he got angry. Then Spider-Man , a frail and insecure teenager who acquired his powers from being bitten by a spider. The young man was bullied by his classmates, he had to pay for his studies by working as a reporter and also, he did not know how to approach the girl he liked. Later, with the X-Men , Stan Lee addressed the issue of minorities through the social rejection that people with genetic alterations suffered.

Like the superheroes of the golden age of comics, Stan Lee’s characters were strong and powerful, loaded with incredible abilities, but what made them truly different and charming were their flaws, problems, and fallibility. That and the way in which they managed to, despite everything, get ahead …

THE INCREDIBLE STORY

Both in life and in entrepreneurship, our biggest obstacle will always be ourselves. Our ideas, our fears and our complexes could prevent us from reaching the potential that we truly have. To the extent that we accept that, like the characters imagined by Stan Lee, we are fallible, erratic and weak beings, we will have the possibility to improve ourselves.

Just as we are captivated by the story of that teenager who loses his uncle at the hands of a criminal that he himself could have arrested and then begins to use his powers to fight crime, so too could our own story captivate us. The one that narrates the path of beings willing to get ahead despite adversity and doubts in a complex environment in which the only way to win is to work tirelessly from dawn to dusk, believing in the superpower that ideals and goals have. dreams

That story of superheroes, of ourselves, of our weaknesses transformed into strengths. But above all: of our undertaking.

Although we normally wear them hidden, we all have them. We don’t talk about them. Better we show our strengths: we boast of what we are capable of doing well, of our gifts, of our attributes.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/LOcGn3pVKFY/368999

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How Cultural Changes in the Workplace Can Grow Your Business

Does your business culture support and leverage demographic, cultural, and experiential differences? If not, find out how you can begin to do so and grow your business.

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Does your business culture support and leverage demographic, cultural, and experiential differences? If not, find out how you can begin to do so and grow your business.

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February 16, 2017 7 min read

Opinions expressed by Entrepreneur contributors are their own.

The following excerpt is from Glenn Llopis’s book The Innovation Mentality. Buy it now from Amazon | Barnes & Noble or click here to buy it directly from us and SAVE 60% on this book when you use code LEAD2021 through 4/10/21.

The Cultural Demographic Shift (CDS) is driving the fastest-growing part of our U.S. workforce, and shift populations represent the largest segments of America’s potential purchasing power. But they also represent some of the fastest-growing demographics of business owners in the U.S. You want them to be your customers, but they’re also fast becoming your competitors.

Related: What Magic Johnson Can Teach You About the Advantages of Cultural Demographic Shifts

Shift populations, like immigrants, have been compelled to use the innovation mentality to see opportunity and embrace an entrepreneurial spirit. This is part of the reason why black women are the fastest-growing group of entrepreneurs in the U.S. (up more than 322 percent from 1997 to 2015 according to the “2015 State of Women-Owned Businesses Report” commissioned by American Express Open) and why the number of Hispanic-owned businesses grew 15 times faster than other U.S. businesses (or at a rate of 7.5 percent from 2012 to 2015, according to a study by the consulting firm Geoscape and the U.S. Hispanic Chamber of Commerce).

Those shift population businesses present opportunities to reach the populations a business doesn’t have the talent internally to connect with. That’s how we come up with the three most visible areas where the CDS has created immediate and obvious opportunities for growth:

  • Workplace/workforce
  • External partnerships
  • Marketplace/consumers

Solve for the gaps in these three areas using the six characteristics of the innovation mentality, and you solve for high-performance teams through diversity of thought; authentic workplace cultures whose values are defined by individuals who are encouraged to breed continuous innovation; and intellectual capital and know-how previously unseen that enables the full potential in people. All this results in an intimate engagement that maximizes the full potential of people who are your employees and your customers. That’s sustainable ROI!

So ask yourself: “Does your workplace culture support demographic, cultural and experiential differences and leverage them in these three areas?” Probably not. Most current leadership in the U.S. is woefully unprepared or unwilling to see the opportunity gaps, let alone invest in them. Unfortunately, American corporations see all this activity as an initiative (cost center) and will see the CDS as the last remaining true growth opportunity (profit center) only when Latin America and other international regions begin seizing the previously unseen opportunities because they had the vision to see it first.

Related: 4 Steps to Profiting from the Cultural Demographic Shift

Solving for workplace/workforce

Do you celebrate differences and individuality in your workplace? Or are you like the hundreds of companies I’ve worked with that have said something similar to what senior executives from a major investment-banking firm told me: “Today, we’re afraid for the future of our business because our employees don’t relate with our emerging global client base. Many of our new competitors are now owned and operated by Indians, Asians, African-Americans and Hispanics. We continue to lose key diverse members of our workforce to these same competitors because we lack the cultural intelligence to keep them.”

Remember, you can’t develop this cultural intelligence, let alone define your business platform, unless you have leaders who own the experiences and influence their cultures can bring to how they think, act and are motivated to perform. This is part of their leadership identity. That’s why it’s important for you and your managers to spend time defining your personal brand value propositions and leadership identities.

When you’re in evolution mode, you have to create your own platforms. Otherwise you just keep substituting, which is exactly what workplace programs like Employee Resource Groups do. ERGs are growing initiatives in corporations as the CDS has required new, diverse talent in management, director level and senior executive management roles. I used to think ERGs could play this role and have a purpose beyond events, social aspects and focus groups that usually define what they do at most companies — in a strictly voluntary capacity, mind you. But I realized that they almost always have no real strategic value. They’re just initiatives. Even when they have hundreds of members, only a small percentage of ERGs are active. It’s difficult to recruit new members when these volunteer groups are not incentivized or properly invested in. And why should people participate when no one in senior leadership is active or sees any real strategic value in them, other than as initiatives that exist solely to check off another box on the “compliance” list.

That’s irresponsible. ERGs and workplace groups like them have value only if they matter and have quantitative influence — and that happens at such a small percentage of companies, it’s almost statistically irrelevant. Until then, ERGs will likely make an organization more divisive until that organization can recognize the value that comes from different types of people. Which is why, like job descriptions, I believe they should be eliminated until organizations clearly define what their ERGs are solving for. Before it makes sense to reinstitute ERGs, organizations should view these groups as profit centers not cost centers, pay active members a small bonus to remain active and quantifiably contribute to business growth. Without that, ERGs will continue to play the role of “diversity checkboxes” that unknowingly create more tension and widen engagement gaps among their members.

So what’s the solution? Instead of large groups of inactive members, I’d rather see small “idea labs” led by subject matter experts who serve as examples of how their unique differences cultivate innovation and initiative. You can’t come into the group unless you’re a subject matter expert or have a desire to be one, because as experts, you know what you can solve for, see the opportunity gaps and identify them quickly to build a plan around them. This group and its plan then serve as examples of how their unique differences cultivate tangible change and growth that impact the bottom line.

Related: 6 Characteristics of an Innovative Leader

That’s how ERGs become smarter about defining what they’re ultimately trying to accomplish for themselves and the business, and then create a metric to enforce accountability to assure their objectives are being measured and attained. ERGs must view themselves as formidable advancement platforms for talent and market development activity. They must be focused on defining a value proposition that is more strategically aligned to seeing and seizing business innovation and growth opportunities that are directly related to a person’s cultural, gender, sexual-orientation and societal identity. They must be more forceful and encourage different points of view and perspectives that translate into solutions to meet corporate growth objectives and initiatives across channels, brands and business units. Until then, they will do little to alleviate the fact that the changing face of America is being met with tremendous resistance. That’s how and why the “old guard” remains uncomfortable with the CDS; it still represents uncertainty and change for those who are uninformed about what diversity means to enabling business growth, which brings us to external partnerships.

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The NFT Gold Rush: Here’s Why Everyone Is Talking About Non-Fungible Tokens

Bitcoin remains the undisputed blockchain industry leader, but as the major banks and investment funds accumulate BTC, retail investors always try to find the next big thing.

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Bitcoin remains the undisputed blockchain industry leader, but as the major banks and investment funds accumulate BTC, retail investors always try to find the next big thing.

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April 8, 2021 5 min read

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The crypto market moves in waves. Bitcoin remains the undisputed blockchain industry leader, but as the major banks and investment funds accumulate BTC, retail investors always try to find “the next big thing” that would be able to repeat the unparalleled success of the original cryptocurrency.

First it was altcoins, then it was ICOs (which was another name for altcoins), in 2020 it was DeFi (which was yet another name for altcoins). NFTs can already be declared the most popular crypto trend of 2021. But unlike the previous fads, NFTs are not just rebranded altcoins – they have a unique use case, and they might stay here for longer.

What are NFTs?

One of the reasons for the rapid rise of the popularity of NFTs is that it’s very easy for everyone to immediately get what they’re all about. Imagine collectibles like baseball cards, or works of art like paintings, only stored in the form of tokens on a blockchain. That’s what NFTs essentially are: digital collectibles kept on a decentralized ledger.

Related: What Is an NFT? Inside The Next Billion-Dollar Crypto Sensation.

The word NFT is an abbreviation of “Non-Fungible Token”. Typical cryptocurrency tokens, like the thousands of altcoins launched on the Ethereum network, are all fungible. This simply means that 1 XYZ token in your wallet is worth exactly the same as 1 XYZ in anyone else’s wallet. It’s the same with traditional currencies like euro or dollar: 1 USD in your bank account has the same value as 1 USD in somebody’s pocket.

The word “non-fungible” means that all NFTs are unique, and each of them has a different, individual value. Simply put, NFTs are collectibles very similar in nature to traditional baseball trading cards. A common card can be worthless, but a very rare card can be worth millions.

The History of NFTs

NFTs are by no means a new thing. The first NFT project called CryptoPunks was launched in 2017. Originally, 10,000-pixel art characters named CryptoPunks were created, and anyone with an Ethereum wallet could claim one for themselves for free – back then, NFTs weren’t considered a business opportunity but a silly novelty only intended to make crypto a little bit more popular.

The first NFT project which gained wider recognition was CryptoKitties. CryptoKitties weren’t really that much different from CryptoPunks – the only difference was that instead of collecting pixel art “punks”, the users collected digital pets.

For a few years, projects like CryptoKitties were only enjoyed by a small number of Ethereum enthusiasts. NFTs weren’t really considered an investment back then. They were just fun collectibles that utilized the new, exciting blockchain technology.

The NFT Revolution

The situation changed in 2020, with the advent of DeFi (decentralized finance) solutions. DeFi developers reinvented Non-Fungible Tokens, and soon started to find new applications for what was once considered a mere novelty.

The NFT projects of today are much more advanced than the original CryptoPunks and CryptoKitties. Thanks to smart contracts technology, almost anything can be tokenized and stored on the blockchain, and NFTs that are created now can be very complex.

Related: Tampa Bay Buc Rob Gronkowski Is Launching His Own NFT

A good example is the NFT virtual painting of the Ethereum founder Vitalik Buterin entitled “EthBoy”, which sold for 260 ETH (almost $500,000 with today’s prices). EthBoy is much more than just an image stored on the blockchain – it is a fully interactive work of art that changes its appearance every day based on external data such as the ETH price and Ethereum gas fees.

The Future of NFTs

The groundbreaking moment in the history of NFTs happened when Twitter founder Jack Dorsey sold the NFT of the first tweet he ever made for $2.9 million. Suddenly, everyone realized that there’s money to be made with Non-Fungible Tokens, and celebrities like Lil Pump, Lindsay Lohan and Paris Hilton started selling their own NFTs. Even Elon Musk tweeted about selling an NFT, but he eventually turned down all the offers.

Perhaps even more important than individual celebrities selling NFTs is the fact that many reputed companies are now launching their licensed NFT projects. The two best examples are NBA Top Shot and Sorare, which allow people to trade virtual baseball and football cards respectively.

Related: 3 Tips for Creatives Looking to Break Into the NFT Industry

The NFTs are getting more advanced and complex. Currently, many companies are working on utilizing NFTs to create blockchain-based video games, which could make Non-Fungible Tokens even more popular. Unlike the ICO craze of 2018, the NFT phenomenon is built on unique technologic fundamentals. Who knows, maybe in the future owning an NFT project will become as common as owning a website?

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/fIaNQHBFQD4/368124

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