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5 reasons to implement a B2B e-Commerce solution in your business –

Here are five key reasons for implementing a B2B e-commerce solution in your business right now according to Adendorff, director of Presales, Seidor Africa.



The global pandemic forced many businesses to change. Companies and employees who had resisted digital innovation suddenly had no choice. The demand for online sales began to grow as populations were locked down to quell the spread of the virus.

Businesses without an online or digital presence have been left badly exposed and many are playing catch-up

On the plus side, although Covid-19 accelerated the shift to e-commerce everywhere, it has the potential to be much more lucrative in countries like South Africa where many more people are developing the habit of online buying for the first time.

There are perks to being late adopters of new technology, including greater reliability, cost-effectiveness, and improvement. Over the last decade, e-commerce solutions have proved themselves in global markets, not only with multinationals but also in smaller businesses across many diverse industry sectors.

It makes sense for businesses that want to harness the power of automation and all the benefits that it brings to adopt the most successful technology.

Here are five key reasons for implementing a B2B e-commerce solution in your business right now:

1. Increased sales

Today, with the move away from in-person sales and events, digital sales is playing an important role in helping companies to find new opportunities quickly, meet customer expectations and increase service levels.

By enabling efficiencies up and down the supply chain, an integrated B2B e-commerce platform makes it easier to meet those service levels, deliver on time, and keep orders flowing in, with customers benefiting too.

In the wholesale marketplace, service level agreements (SLAs), are of the utmost importance. Enhancing customer engagement and experience increases positive word of mouth and loyalty, boosting sales and increasing profits. This is especially important in the B2B environment, where sales take more time and patience is required to earn a buyer’s trust and loyalty.

2. Improved brand awareness

An e-commerce platform enables you to build a strong digital presence for your brand. It offers the perfect platform to connect with your target market and create meaningful conversations about your brand. It tracks the buying patterns of your customers and alerts you to when they might be running out of products so that you can alert them about restocking.

It’s a great way to keep customers happy while increasing your revenue. It also allows you to personalise the customer buying experience, helping your business to build its brand.

Providing detailed product information and features is key for an effective branding strategy. You can demonstrate care about the needs and concerns of your customers by providing them with relevant information, including key features and benefits.

3. Enhanced cross- and up-selling

Cross- and up-selling in the eCommerce environment involves identifying related products and services and creating appropriate offers.

When customers have found everything, they need on your website, you can request feedback on how they feel your sales process can be improved and review their recent purchase to see if there are additional items that might complement their current order. This can help you grow your average order value with relatively little marketing effort.

4. Testing ground for new offerings

An e-commerce platform provides an excellent testing ground for the viability of new products, enabling your business to get real-world feedback and to gauge future demand. Testing product viability ensures that you aren’t wasting your time or money when launching a new product or service.

5. Providing an omnichannel experience

An e-commerce platform can support multiple channels of customer engagement – web, voice, digital, email, and more. Supporting multiple channels within a single interaction is the complete omnichannel customer experience that is expected by today’s B2B customers.

In the business-to-business (B2B) environment, having each part of a business able to access the same repository of data has been a revelation for companies that manage large, complex inventories.

Wholesalers have traditionally invested well in ERP, stock management, logistics, accounting software, and other areas of IT because these solutions form the foundation of a successful warehouse operation. ERP is no longer reserved for large corporates. SME’s can buy a premium tool without paying a premium cost.

By embracing e-commerce, digital transformation can allow you to scale your business significantly by making further improvements to efficiencies, reaching new customers in new markets, and attracting, retaining, and empowering the best talent to help them grow.

The bottom line is that good salespeople need tools and support to perform at their best, and the reality of a forward-thinking 21st-century sales environment is that digital offers massive benefits. It allows the sales team to serve customers more powerfully and generate better results across the board — both in the customer experience and the company’s bottom line.

Choosing the right e-commerce platform for your business needn’t be a daunting and tough decision, nor a time-consuming task provided that you opt for seamless out-of-the-box ERP integration, coupled with B2B industry expertise.

This article was written by Andre Adendorff, director of Presales, Seidor Africa.

Featured image: Andre Adendorff, director of Presales, Seidor Africa (Supplied)

There are perks to being late adopters of new technology, including greater reliability, cost-effectiveness, and improvement. Over the last decade, e-commerce solutions have proved themselves in global markets, not only with multinationals but also in smaller businesses across many diverse industry sectors.




Local emotional intelligence app users significantly grow

It’sOk, an innovative tech startup that aims to promote emotional intelligence among students has experienced exponential growth.



Based in Johannesburg, It’sOk, an innovative tech startup that aims to promote emotional intelligence among students has experienced exponential growth in the number of the users of its unique and cutting-edge platform.

ItsOk experiences massive growth in users in SA

With its hard launch only taking place a mere few months ago in March with users from a single school, King David Victory Park, the app has grown tremendously since then.

In an interview with Ventureburn Cody Gordon, co-founder, and CEO of It’sOk explains;

“It’sOk had its hard launch this March with 50 students in King David Victory Park. Since then, we have experienced a huge amount of growth both on our product side and our school client base. In 2022 we will have 10 000+ users on our app. These users are a combination of parents, teachers and students.”

According to reports from the tech startup, it will be present in the follow institutions in 2022; the Crawford International group, St Peter’s Boys and Girls, Centennial Schools, King David Victory Park, Uplands College and a few Curro schools.

Not only is the app being utilised by in-person teaching but also through online schools.

“We’ve also seen our app making a huge positive impact in schools of all backgrounds for example, The Tomorrow Trust students, which comprises of orphaned and vulnerable children all have access to It’sOk,” adds Gordon.

With innovation and emotional intelligence growth for students at the forefront of the startup focuses, Gordon explains that the app has been upgraded to meet the needs of the schools and their students.

“An example of this is that we have now developed and automatic flagging system for schools to identify at risk students. Strategic people in the schools arat-riskied of these students and this allows the school to help these students and develop specific interventions instantly,”


ItsOk is a tech startup that has created an innovative emotional intelligence app that is designed specifically for a school environment.

The tech startup has combined the power of technology with a holistic approach to promoting emotional awareness and intelligence among young students in South Africa.

With many institutions reaping the benefits of employing ItsOk’s platform with their students, Justin Attlee, St Peter’s Boys – Head of Pastoral Care highlights the impact that it has had on their learners.

“The huge value our schools are seeing in our technology is that the students now have a dedicated time each day to develop their emotional intelligence through our app, students now have a safe place to express how they are feeling and receive assistance when they need it. The schools are now also able to be proactive in their mental wellness strategies in the school based on the It’sOk data. This allows the school to be proactive instead of reactive in dealing with student emotions, “Thanks so much for the weekly feedback. This is giving us great insight in how the boys are feeling and allowing us to be proactive in implementing interventions.”

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Featured image: (Left to right) Cody Gordon, CEO and Michale Dukes CTO of It’sOk (Supplied)

In an interview with Ventureburn Cody Gordon, co-founder, and CEO of It’sOk explains;



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SA fintech partners with rising global fintech to foster financial inclusion in SA –

Ukheshe Technologies has partnered with Chipper to help in the global fintech’s rollout of digital payment services and products.



Innovative and ground-breaking local fintech Ukheshe Technologies has partnered with new-kid-on-the-block Chipper to help in the global fintech’s rollout and implementation of digital payment services and products.

Ukheshe has partnered with Chipper

The products which Chipper cahs aims to roll out include free and unlimited peer-to-peer payments across South Africa along with added benefits such as purchasing airtime, data and also the ability to legally purchase and sell cryptocurrency. Chipper’s service and digital payments aim to be a game-changer among the local community.

Not only will the partnership yield new fintech services for locals but it also will enable effective and safe financial transactions across the continent. The partnership aims to work in harmony allowing existing customers of Chipper to use this function as it will incorporate Ukheshe’s Eclipse API framework.

Clayton Hayward, CEO of Ukheshe comments on the partnership with Chipper.

“Ukheshe’s Eclipse API provides access to payment technology, products and services – all from one convenient platform. The rapid shift towards innovative digital-first solutions is undeniable and we are thrilled to partner with Chipper, a company that shares our vision and enthusiasm for credible, seamless payment solutions that drive the payments revolution in Africa.”


Founded a mere three years ago, the ‘rising start’ tech startup has been labelled as the continents ‘biggest and fastest-growing payment app.

With Chipper users are able to easily conduct instant no-fee local and cross border money transfers and discounted airtime purchases.

Since its official launch, Chipper claims to have over four million users in eight countries in Africa and the UK.

With financial inclusion at the forefront of the aims of both of these startups, the partnership will build on fostering financial inclusion by creating accessible financial digital solutions for individuals in Africa

“The relationship between Ukheshe and Chipper aims to spearhead digital-first fintech solutions made in Africa to broaden access and financial inclusion for those who need it most. Our digital payment solution supports wallet functionality and will offer much-needed simplified payment solutions that allow users to send and receive cross-border payments safely, quickly, and efficiently, ” concludes Hayward.


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Featured image: Clayton Hayward, CEO of Ukheshe (Supplied)

Clayton Hayward, CEO of Ukheshe comments on the partnership with Chipper.



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Startup partners with Telkom to launch translation platform for SA languages

Telkom has partnered with SA startup Enlabeler to launch an AI platform that translates speech into text and provides transcription services for local languages.



Telkom has partnered with South African startup Enlabeler to launch an AI platform that translates speech into text and provides transcription services for local languages.

The platform, called, was unveiled at the AI Expo Africa 2021. It is described as “a multi-lingual technology platform that transforms your audio and video data to text, captions or subtitles in your local languages”.

Telkom and Enlabeler collaborated to create the platform, with the aim of providing a way to bridge the language gap in a variety of industries.

“With Enlabeler, we have built a solution that can offer a seamless transcription experience with highly localised and reliable outputs, which help us deliver as a strategic partner for our clients,” Telkom Executive of Data Science Stefan Steffen said in a statement.

“Working with an agile startup like Enlabeler has helped us accelerate our long-term plans to unlock this market segment. ”


Enlabeler is a data labelling and annotation solutions provider.

Founded in 2019, the company describes itself as Africa’s first remote data labelling community. It employs people around the country to augment and train the AI solutions and services provided by the company.

The company provides video and image annotation services, computer vision and object detection models, entity extraction from text datasets, as well as translation and transcription services.

The translation platform

According to Telkom, the platform has a unique ability to interpret South African accents. It also uses machine learning to constantly improve its translations.

The aim of the platform is to provide transcription and translation across a range of industries. These include education, academia, legal services, and media production.

“This technology can be a game-changer in business, as well as education, government, and healthcare delivery,” Telkom head of Innovation Dr Mmaki Jantjies said in a statement.

Meanwhile, Telkom Foundation CEO Sarah Mthintso highlighted the education benefits of the service.

“STEM subjects are the foundation for the careers of the future, but to truly drive digital transformation in South Africa, we need learners to be able to learn in their home language,” Mthintso said in a statement.

“That’s where AI-driven speech services are so important.”

Translation and transcription service launch

The service will be launched in a phased approach. The first phase includes the launch of and the collection of information from potential clients via survey.

The service is offering five hours of free machine transcription in exchange for the completion of the survey.

The second phase will include the release of the machine transcription model.

“In release 2 you will have access to a market-leading machine transcription model to transcribe your files with a click of a button,” the service says on its website.

The third phase will include the implementation of human input into automatic transcription outputs. Finally, phase four will include the launch of additional services.

You can find out more about the platform on the website.

Feature image: Ventureburn

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